At the time of TV programs available on his phone and even his TV set, Télé-Loisirs magazine is taking advantage of the new school year to launch a new formula that wants to get closer to the new needs of viewers, as explained by its editor-in-chief. François Ouisse, media guest of Philippe Vandel.
The media re-entry is also at the newsagent.
The
Télé-Loisirs
magazine is taking
advantage of the end of the summer vacation to change its mind and launch a new formula.
François Ouisse, deputy editor-in-chief of the magazine, came to present this new version launched on Monday, August 31.
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Readers will find the TV program schedules and their analysis by
Télé-Loisirs
experts
.
But the magazine now wants to share its TV prescriptions in the form of conversations between enthusiasts.
This will notably require a tone that is closer to the readers, in the manner of recommendations that one can make among friends.
François Ouisse thus promises "big pieces of passion in the magazine, and that's what is new".
The desire of the
Télé-Loisirs teams
is also to "prolong the debate" on the magazine's website.
Télé-Loisirs, "number one TV brand"
If the weekly TV is on the Internet, it is because it is already widely consulted there.
Its editor-in-chief claims “four million unique visitors per month” to its site, and the status of “number one TV brand”.
Télé-Loisirs
is in fact one of the leading media brands in the One ranking of the Alliance pour les Figures de la Presse et des Médias (ACPM).
In its segment of the TV press, the magazine is doubled by TV Magazine, on the criterion of paper readers.
But its direct competitor benefits from its distribution coupled with regional daily press titles.