Chinanews, Beijing, August 27th. On August 26, the industry forum of the 10th Beijing International Film Festival "The First Game Animation Film Unit Exhibition" was held. The theme of the forum is "In the name of light and shadow, to the newcomers of competition", a total of 5 core topics were set up. Guests from the opportunities and challenges faced by the e-sports and film industry, e-sports fan effect and IP linkage, and e-sports in the film industry Discuss in cross-border breaking circles and other aspects.

He Yalan, Member of the Standing Committee of the Shunyi District Committee and Director of the Propaganda Department of the District Committee

　　Bian Jian, member of the Party Leadership Group, Deputy Editor-in-Chief of Beijing Radio and Television, and Deputy Secretary-General of the Organizing Committee of the 10th Beijing International Film Festival, He Yalan, member of the Standing Committee of the Shunyi District Committee and Director of the Propaganda Department of the Shunyi District Committee, and Zheng Chen, Deputy Director of the Propaganda Department of the Shunyi District Committee, attended.

Zheng Chen, Deputy Director of the Publicity Department of Shunyi District Committee

　　Bian Jian said that with the development of the industry and the integration of the media, the barriers between the film and television and e-sports industries have gradually been broken, and the industrial structure of "you in you and you in me" has gradually formed. As an important bridge between the film and television and e-sports industries, IP provides an important foundation for the "cross-border movie game". Choosing to join the "Game Animation Film Unit Exhibition" at the Beijing Film Festival also caters to the pan-entertainment trend of e-sports and film, and provides exploration ideas for the development of the two major industries.

Bian Jian, Member of the Party Leadership Group and Deputy Editor-in-Chief of Beijing Radio and Television, and Deputy Secretary-General of the Organizing Committee of the 10th Beijing International Film Festival

　　Fan Fuliang, the organizer of the "Game Animation Film Unit Exhibition" and chairman of Shanghai Qianjing Culture Media Co., Ltd., believes that as the cross-border cooperation between film and e-sports becomes more frequent, more cross-border works are emerging, such as "Assassin's Creed ""World of Warcraft" and so on. Cross-border alliances can not only expand the influence of e-sports and games, but also help film and television companies create better content. However, how to coordinate the development of the two is a topic that should be considered in the future.

Fan Fuliang, Chairman of Shanghai Qianjing Culture Media Co., Ltd.

　　"E-sports has been in existence for less than 20 years, but it has firmly attracted a large number of young people. This is where the film industry needs to pay attention and learn from experience." said Lin Siwei, director of the collection and organization department of the China Film Archive.

　　According to Le Kedeng, chairman of the AG Super Play Club, China’s mobile game market has maintained an upward trend. The home game of e-sports can effectively promote the growth of the overall industry. There is huge room for a large amount of demand for watching games. The commercial value of the entire e-sports industry lies in Gradually climb, and the future development direction will be more diversified.

　　David David, vice president and co-founder of Beijing Qitai Culture Media Co., Ltd. said that although for many e-sports fans, the most attractive thing is e-sports itself, but movies can naturally emphasize emotional production and narrative expression, giving ordinary The audience has more sense of substitution, giving gamers more feelings.

From left to right: Le Kedeng, Fan Fuliang, Lin Siwei, Xu Ming, David, Gu Yuhao

　　Xu Ming, Chairman of Huati E-sports (Beijing) Sports Culture Co., Ltd. believes that under the epidemic, e-sports will give full play to the advantages of digital sports, and its influence will gradually expand. The innovative integration of e-sports and other industries has become more and more extensive, showing many "e-sports" E-sports has attracted much attention in the film industry as the new format of "competition +", and diversified ecological development and cross-industry integration have become the general trend.

　　Gu Yuhao, chairman of Shanghai Jingyuan Investment Management Co., Ltd., believes that in the era of 5G and AI, traffic dividends are shifting, and the future trend must be more precise, more vertical, and more diverse. In the cross-border integration of movies and e-sports, big data can dig deeper in more dimensions and provide more resources, giving a clearer direction for the adaptation of e-sports IP. (Finish)