Chinanews Client Beijing, August 25th (Ren Siyu) August 25th, which coincides with the Qixi Festival, which is known as "Chinese Valentine's Day", is an even more exciting time for the Chinese film market.

  On the same day, the national single-day box office of movies has been breaking the highest record since the resumption of theaters: According to the Maoyan Professional Edition, as of 15:00 on the 25th, the single-day box office of the Qixi Festival exceeded 300 million; at 17:00, the single-day box office exceeded 400 million; 18 : At 2600, a single day's box office reached 422 million, which is 100 times the box office of the first day of theater resumption on July 20 (4.22 million).

As of 21:38 on August 25, the single-day box office of the Qixi Festival has reached 478 million. Source: Maoyan Professional Edition.

  Looking back on last year, with the blessings of films such as "Nezha" and "Apostle Walker 2," the box office on the first day of Qixi Festival was 569 million; this year, the theaters nationwide have not fully resumed work, the attendance rate is 50%, half of the filming is scheduled, and food is not allowed. In the case of snacks, the 400 million+ results are very gratifying.

  On the day of the Chinese Valentine's Day, in addition to the recent hot movie "Eight Hundred", three new films about love "I'm Waiting for You at the End of Time", "Buckwheat Going Crazy" and "Little Women" will be released at the same time. Among them, "I'm Waiting for You at the End of Time" is the one who carried the platoon and box office army.

  On the 25th, "I'm Waiting for You at the End of Time" lineup accounted for about 53%, becoming the first film in 2020 to have a box office of over 200 million on its first day, and set a new box office record for a single day.

"I am waiting for you at the end of time"

  The fantasy love movie "I'm Waiting for You at the End of Time" is directed by Yao Tingting, starring Li Hongqi and Li Yitong. The story tells the story of the male lead Ringer restarting time and space again and again, just to meet his lover Qiu Qian again. Although the plot was a bit old-fashioned, it still cried a lot of viewers.

  It is worth mentioning that, compared with other films of the same period, the promotion of "I'm Waiting for You at the End of Time" has always maintained a "stable output". Soon after the national theaters resumed work, many theaters have already put out "I The material for "Waiting for You at the End of Time", after that, the promotion of this film has been around "love", "affectionate", and "romance". The posters, stills, and videos launched are also in line with the theme of the Qixi Festival.

  As early as the day before the screening, the pre-sale box office of "I'm Waiting for You at the End of Time" has exceeded 100 million yuan, becoming the highest pre-sale film on the premiere day after the resumption of work. Ms. Dong, the manager of Jinan Paragon Cinema, once commented that if the marketing of "Yabai" is a sudden fire, with various topics in it, the market will be detonated in an instant, "I am at the end of time" is like slowly rising water. It was inconspicuous at first, but over time, it became a lake.

  Compared with "I'm Waiting for You at the End of Time", which was set at the same time, "Buckwheat Going Crazy" has fewer films and box office. The box office on the first day exceeded 35 million. The movie starred Ma Sichun, Zhong Chuxi, and Huang Jingyu. A passionate, crazy story about love and ideals.

  Film critic Wu Yanyu pointed out in "Film Critic Today" that the propaganda position chosen by "Buckwheat Going Crazy" is more towards fans, hoping that the first batch of word-of-mouth will be fermented by fans. Judging from the current reputation, many audiences commented that the actors are beautiful, but the plot is slightly fragmented and lacks some sense of integrity.

"Buckwheat Going Crazy" poster.

  In addition, the imported film "Little Women" accounted for about 5% of the film, and the box office on the first day exceeded 10 million. "Little Women" starring Saoirse Ronan, Emma Watson, etc., the film is adapted from the novel of the same name. It is set in the American Civil War and tells about four sisters from an ordinary family in New England in the 19th century. Between life, the film has received multiple Oscar nominations.

"Little Women" poster.

  On the day of the Qixi Festival, the five-day "Yaibai" was still showing strong performance. Although there is a gap with the theme of "love" on the Qixi Festival, it still occupies about 22% of the film, and the attendance rate and the average number of people per game are higher than those of the same period. I am waiting for you at the end of time.

  As the first commercial giant after the theater resumed work, the custom archive of "Yai Hundred" has attracted strong attention. As of 20:00 on August 25, "Yai Hundred" had a single-day box office of more than 150 million, and its cumulative box office exceeded 1.1 billion yuan, becoming 2020 The first film with a box office of 1 billion in the year was also the 75th film in Chinese film history that achieved a box office of 1 billion.

  The Qixi festival film, which focuses on love, has a time limit. In the absence of more popular films, it is foreseeable that "Yai Bai" will still be the protagonist for some time in the future.

The movie "Yao Bai" poster.

  On July 20th, theaters across the country officially resumed work. After a slightly bleak summer vacation, the film market is gradually boosting confidence, with new films and audiences increasing. According to the professional version of Maoyan, as of August 24, the number of theaters nationwide had resumed work at 9,231, and the national resumption rate reached 81.35%.

  After the epidemic, the Tanabata festival with the theme of "love" ignited everyone's enthusiasm for watching movies. What other movies can you look forward to next?

  The first is "Creed" that the global film market is paying attention to. On September 4, "Creed" directed by Nolan will be released in China. Director Nolan, who has always been known for his "brain-burning", will let fans "watch I don’t understand.” Some viewers who have seen it said that they plan to go to the theater for second or even more.

"Creed" poster.

  On September 10th, Kitano Takeshi’s classic "Summer of Kikujiro" and the domestic animated film "New Yugong Moves the Mountain" will meet domestic audiences; one day later, the first new comedy film "My Girlfriend is a Robot" after work resumes will be screened. Starring Bao Bell, Xin Zhilei, Wei Xiang, etc., it tells the story of robots who were ordered to rescue Fang Yuan in danger on the first day of the new year, but they laughed constantly due to strange brain circuits and superpowers.

  The movie "Malkers" starring Aaron Kwok and Miriam Yeung was selected to be released on September 17. The film tells the story of a group of strangers warming each other and helping each other in a 24-hour fast food restaurant; and the same warm tone, there are also those released on the 18th. "A Beautiful Day in the Neighborhood", the film starring Tom Hanks, tells the story of friendship between the famous American TV host Fred Rogers and reporter Lloyd Vogel.

  On September 18th, there was also a documentary film "Blue Line of Defense". 2020 is the 30th anniversary of the Chinese army’s participation in UN peacekeeping operations. The film "Blue Line of Defense" is the first time in the form of a battlefield documentary to truly record this group of people who traveled for the country. Chinese soldiers perform daily peacekeeping missions in South Sudan.

  And a month later, the lively National Day file is about to hit. As the first large-scale schedule after the theater resumes work, this year's National Day file is stationed in many blockbuster films, including "Youth Edition Partners" "Just Get Home" and many stars. "My Hometown and Me", the two heavyweight films "Win the Championship" and "Jiang Ziya" originally scheduled to be released in the Spring Festival of 2020, also joined the competition. These films will undoubtedly add fire to the increasingly warming film market.

  Which movie do you want to watch most recently? (Finish)