In the museum, on the city wall, on the top of the mountain

　　Xi'an Symphony Orchestra explores a new world of music (in-depth observation)

　　In the Tang Dynasty Mural Treasures Museum of the Shaanxi History Museum, I played the guqin piece "Jieshi Tune·Orchid", and played the Huayin Laoqiang and Symphony Concerto on the Xifeng Mountain of Huashan... Since April this year, the Xi’an Symphony Orchestra has walked out of the concert hall and played the music in In the museum, on the city wall, and on the top of the mountain, the most beautiful symphony of humanities, nature and art is composed, and the broad world of the orchestra's feedback to the regional culture is explored with "cross-border".

　　Online performances make "net sense"

　　This year, affected by the new crown pneumonia epidemic, the orchestra could not perform normally. All music seasons scheduled one to two years in advance were also cancelled. Under such circumstances, domestic and foreign orchestras have tried every means to transfer their performances and activities online, and the Xi'an Symphony Orchestra is no exception. But when they switched online, they thought about one more question: how to actually do online? Is it simply to move the offline performance directly to the online?

　　"We feel that copying offline performances online does not meet the public's expectations for online. To do online concerts, we must have a sense of the Internet and be out of the circle. This is our core idea." Xi'an Cao Jiwen, brand director of the Symphony Orchestra, said in an interview with reporters.

　　With this idea, shortly after the outbreak of the epidemic, on February 12, the Xi’an Symphony Orchestra began to launch the "Everyday Love Singing Group" activity on Douyin, with the theme of "Learning to sing a song for free and making progress every day with happiness". Methods and goals. The members of the Xi'an Symphony Orchestra choir teach everyone to sing in short videos every day to relieve the anxiety of the home due to the epidemic. The effect is very good. It has been 68 sessions.

　　Then, on March 27th, the orchestra performed a barrage concert at Bilibili (hereinafter referred to as station B). The three chamber bands, percussion quartet, piano duet, and string quartet, performed a number of famous songs in the concert, so that the audience who had not been able to enter the concert hall for a long time could enjoy themselves on the Internet. During the one-hour performance, the popularity value of the live broadcast room reached 42,000. At that time, there were about 26,000 fans of the Xi'an Symphony Orchestra, and the success of the barrage concert gave them confidence in further "crossing boundaries" and "out of the circle".

　　Play in museums and nature

　　As early as 2013, the Xi'an Symphony Orchestra, which had just been established for two years, began to hold a performance in the North Square of the Big Wild Goose Pagoda in the autumn, and the performance lasted six years. Existing outdoor performance experience coupled with the cause of the epidemic prompted the orchestra to have the idea of ​​going out. "Shaanxi has a very long history and splendid culture, as well as rich humanities and natural resources. These have brought us rich imagination." Cao Jiwen said.

　　On April 18th, the Xi'an Symphony Orchestra entered the Datang Heritage Exhibition Hall of the Shaanxi History Museum and kicked off the first performance of the "National Treasure Concert on Clouds". After more than a month, they went to the Emperor Qin Shihuang’s Mausoleum Museum, Xi’an Forest of Steles Museum, Xi’an Museum, Xi’an City Wall Scenic Spot, and held “Encounters with Tang’s Legacy Treasures”, “Echoes of Soldiers and Horses” and “Six Horses of Zhaoling”. 6 concerts such as "The Stare Before", "A Date With The Figurines of the Lady of the Tang Dynasty", "The Reappearance of the Tang Dynasty Mural", and "The Thousand Years of Time and Space".

　　Before each concert begins, the host behind the screen "Miss Subtitler" will first introduce the cultural relics, and the language style is very "net-like"-"Hello everyone, I want to die after a week! This This is the first time that the "subtitle machine" meets you in the pit. Welcome to the second stop of the Yunshang National Treasure Concert. Qin Shihuang Mausoleum Museum. The concert will be held in front of the Eighth Wonder of the World. 'Playing on the public screen broke me so badly..." A language like this close to the Internet generation was welcomed by young netizens, and they felt that elegant music and historical relics were "fun".

　　From April 18th to May 25th, 6 "Clouds on the National Treasure Concert" totaled more than 23 million viewers, which received a good response. Immediately afterwards, the Xi’an Symphony Orchestra organized a series of concerts on the clouds of "Top of Huashan·Cloud Sea Concert", "Chinese Ancestral Vessel·Voice of Qinling", which went into Huashan Mountain, Niubeiliang National Forest Park, and Giant Panda Country. Parks in Shaanxi Qinling District (Foping Hanzhong) and other places. Among them, "The Top of Mount Hua·Sea of ​​Clouds Concert" was the most difficult and the most well received one.

　　Huashan is famous for its steep, dangerous and steep, and its vast cliffs are daunting. In addition to ensuring that more than 200 members of the orchestra and choir can safely climb the West Peak at an altitude of more than 2,000 meters, the concert must also carry a large number of musical instruments to the top of the mountain, set up a stage, professional lighting, and live broadcast equipment. To this end, the entire orchestra and chorus have made a lot of adjustments and efforts, and adopted a completely different arrangement and positioning from previous performances, and finally presented a shocking effect. The broadcast volume exceeded 50 million that night. The concert not only attracted the attention of many domestic media, but also attracted the attention of overseas media. More than 30 TV stations from the United States, Britain, Spain, Austria, Belarus, Brazil, Egypt, South Korea, Thailand and other countries performed the concert. Report.

　　Become the new business card of Shaanxi culture

　　In order to create a dialogue between music, cultural relics and nature, the Xi'an Symphony Orchestra carefully selects repertoires every time before entering museums and nature, and tries to find music that is more emotional, ideological, and spiritual. For example, in front of the poetic figurines of the Tang Dynasty, I chose Verdi's "Four Seasons" to express the beauty of life; in front of the terracotta warriors and horses, I chose the pipa solo "Ambush on Ten Sides" to look back at the tragic and majestic Shen Xiong of the Jin Ge and Iron Horse; At the top, choose the Huayin old accent and the symphony concert to show the magnificence of "will shake the mountains and rivers with one sound"; in the depths of the Qinling Mountains, choose Beethoven's sixth symphony "Pastoral" to describe the harmonious sound of man and nature; each The concert ended with the same theme song "My Motherland"...

　　The interweaving and fusion of music, the treasure of the country, and the great rivers and mountains, let people see unlimited imagination and possibilities. Concert halls, museums, and tourist attractions that were originally closed due to the epidemic have come together because of concerts, inspiring each other new inspirations and showing new charms, with unexpected results. In Cao Jiwen's view, this is not only a successful exploration by the orchestra to find "opportunities" from the "crisis" of the epidemic, but also a brand new attempt to promote urban culture.

　　As of August 2nd, the 12 cross-border music tours of the Xi'an Symphony Orchestra have already brought high attention and new topics to the orchestra itself and wherever it goes, becoming a new cultural business card of Shaanxi. Beginning with the concert in Niubeiliang National Forest Park, the orchestra launched a "live-broadcast with goods" to showcase the Qinling's ecological construction achievements and characteristic tourist routes to the whole country and the world, and promote Qinling's characteristic agricultural products and handicrafts.

　　For the innovation of the Xi'an Symphony Orchestra, various departments such as the Propaganda Department of the Shaanxi Provincial Party Committee, the Shaanxi Provincial Cultural Relics Bureau, and the Xi'an Municipal Bureau of Culture and Tourism have also given full support and coordination. Currently, Xi'an and many places along the Qinling Mountains actively find orchestras, hoping that they will perform. Regarding the next arrangement, Cao Jiwen revealed that the Yunshang series will continue to be implemented. In addition to the National Treasure series and the Qinling series, various other series will be made. For example, in addition to rich humanities and natural resources, Xi'an also ranks among the best in science and technology in the country. The orchestra plans to launch the "Great Powers" series in October, and continue to "endorse" Xi'an, Shaanxi and China with music.

　　Zheng Na