The 10th Beijing International Film Festival officially launched
From August 22nd to 29th, events such as Beijing screenings, theme forums, and Beijing market will be held one after another.
The 10th Beijing International Film Festival was held at the Yanqi Lake International Convention and Exhibition Center in Huairou, Beijing. The picture shows the exterior view of the Convention and Exhibition Center.
Yesterday, the 10th Beijing International Film Festival with the theme of "Dream Realization·Endeavor" came to dream with the glory of film.
This year, affected by the new crown pneumonia epidemic, the world's movies are facing unprecedented tests. At the important node of China's staged victory in the fight against the new crown pneumonia epidemic, the Beijing International Film Festival has returned strongly with the resumption of work and production of theaters across the country.
Reunion after a long absence, just for this moment of encounter.
Beijing News yesterday, the 10th Beijing International Film Festival was held at the Yanqi Lake International Convention and Exhibition Center in Huairou, Beijing. Yan Xiaoming, member of the Party Leadership Group and Deputy Director of China Central Radio and Television, announced the launch of the film festival.
At the launching ceremony, Du Feijin, member of the Standing Committee of the Beijing Municipal Party Committee and Minister of the Propaganda Department, said that this year's Beijing Film Festival is extremely precious and hard-won. "Holding a film festival under such a special background is not only a strong proof of the great success of China’s epidemic prevention and control over the past six months, it is our solemn response to the eager expectations of the majority of movie fans, and it also conveys our unchanging view of the art of light and shadow. Persistent pursuit."
Although there is no star red carpet link, the launch ceremony of this year's Beijing International Film Festival is more simple in simplicity.
At the scene, filmmakers such as director Zhang Yimou, ambassador of this year's film festival Wu Jing, chairman of the Chinese Film Association, and famous actor Chen Daoming gave speeches in turn and sent messages to Chinese films. They told film stories from different dimensions, and at the same time they also sent infinite blessings and expectations for the Beijing Film Festival and Chinese films. The filmmakers also said that 2020 will be a test for China's film industry, but Chinese film practitioners are bound to rise to the challenge and face dangers. Chinese films have lofty ambitions, and Chinese filmmakers will live up to expectations and reach far beyond. Chinese filmmakers are standing at an unprecedented development node, and will more actively communicate and cooperate with filmmakers around the world, spread Chinese film culture, and lead the trend of the new era.
At the kick-off ceremony, Zhang Yimou embraced Wu Jing.
Message
The Beijing International Film Festival this time is particularly unusual. It symbolizes our determination to overcome difficulties and continue to move forward. It also represents the persistence and love of every filmmaker for film. The epidemic is not over, life is not easy, and creation is even more difficult. Although movies are not all of life, movies are a mirror that reflects life. There are more Chinese stories that we need to continue to tell, and more Chinese stories that we need to tell the world. We need to continue to work hard, through our work, to bring some new stories to everyone, bring some moving and strength. We will move forward hard, live up to expectations, continue to work hard, and make more and better movies. This is the mission that movies give us. ——Film Director Zhang Yimou
The short separation from the movie has created a more civilized, more eager, and more critical audience. There is a lot of pressure from them, but climbers like pressure because it is actually a great passion and ardent hope for the movie, which can push the movie towards Accelerate and accelerate again from afar, get rid of the threat of destruction like "Roche Limit", and become the eternal planet in the art galaxy. ——Wu Jing, actor and ambassador of this festival
Now that the film restarts, the world film industry, including China, needs to resume work and production. The film industry structure, production methods, and business philosophy are bound to undergo profound adjustments. The more at this moment, the more we must adhere to the pursuit of Chinese filmmakers. 2020 will be a test for the Chinese film industry, but Chinese film practitioners are bound to rise to the challenge and meet the dangers. Because Chinese films have lofty ambitions, Chinese filmmakers will live up to expectations and rise to the horizon.
——Yu Dong, founder and chairman of Bona Pictures
At present and in the future, the tasks and challenges faced by Chinese filmmakers are still arduous. I propose three goals here. One is to focus on content creation, the other is to strengthen pioneering and innovation, and the third is to insist on collaborative progress. As of today, more than 8,500 theaters across the country have resumed work, and several heavyweight new films and blockbusters have been released in the near future. The film market is gradually picking up. With the joint efforts of Chinese filmmakers, the film industry is steadily improving and improving for a long time. The fundamentals will not change.
——Fu Ruoqing, Vice Chairman and General Manager of China Film Co., Ltd., Chairman of China Film Distribution Co., Ltd.
Chinese filmmakers are all like-minded people, because they have the pursuit of film, ideals and beliefs, they enter this industry. Filmmakers want to shed light and enthusiasm, not forgetting our original intention of film, this original intention is not only the original intention of filmmakers, but also the original intention of Chinese people.
——Chen Daoming, chairman of the Chinese Film Association and famous actor
On August 22, the opening ceremony of the 10th Beijing International Film Festival was held at the Yanqi Lake International Convention and Exhibition Center in Huairou, Beijing. The picture shows a group photo of guests attending the launching ceremony.
■ Prospect of the event
With the opening of the 10th Beijing International Film Festival, a wealth of main activities will also unfold. From August 22 to August 29, the Beijing Film Festival, the theme forum, and the Beijing market will be held successively.
Aspect 1
Set up online screening for the first time
"Beijing Screening" is one of the most popular activities of the Beijing Film Festival. For movie fans, "going to Beijing to watch the best movies in the world" is a year-round expectation and a pilgrimage moment for movies. This year’s screening activities are more abundant. Through online screenings, TV screenings, cinema screenings, and open-air screenings, more than 300 Chinese and foreign excellent films are screened to fans, with "official recommendation", "restored classics", "long live movies" and "mirror world". Twelve thematic units including the Voice of Women.
This year's Beijing screening only took 10 minutes, and 72% of the movie tickets have been sold. Among them, classic films such as "Paradise Cinema", "Akira", and "The Matrix" trilogy were all sold out. Domestically produced masterpieces like "The Moon in Hand" are also very popular and sold out early, which shows that different types of films have strong audience support and the tastes of movie fans are very diverse.
It is worth mentioning that this year's "Beijing Screening" set up an online screening link for the first time, which made up for the regret of movie fans' "slow hands". In addition, the organizing committee also set up an "open-air screening" unit, where fans can enjoy high-quality masterpieces such as "We Are X" and "Broken Wind" in the cool night breeze.
Aspect 2
Held the first national filming meeting this year
This year's Beijing Film Festival did not reduce the "gold content" due to the epidemic. On the contrary, it will bring a brand new experience to participants through the full integration of the Internet and high-tech, and the joint operation of online and offline.
This "Beijing Market" will give full play to the role of industry docking and linkage to help the film industry to flourish. The "Beijing Market" is divided into five sections: investment exhibition, project venture capital, industry dialogue, special events, and signing ceremony. In the project venture capital unit, 829 projects were solicited this year, an increase of 13% compared with last year, and the quality has also been greatly improved. This year, producer Chen Guofu, actor Yongmei and actor Deng Chao will serve as the final judges.
The film promotion conference is a "highlight" in the film market this year. This time, the Beijing Film Festival, in cooperation with China Film and China Film and Television, organized a cinema-line manager's viewing meeting to promote a series of key films. This is the first national movie-watching meeting this year. At the signing ceremony, a number of major themes and key films such as "Critical Point" and "Hello Classmates" will be released, and the China Film Group's support plan for young filmmakers will be released.
Aspect 3
Strong lineup of movie master classes
The North Film Festival is also an opportunity for domestic and foreign film professionals to communicate with each other. Here, filmmakers share gratifying results and explore more possibilities of film.
The lineup of this year’s film master class is very strong. Director Ang Lee will talk about "Oriental Expression and Digital Technology" with his own creation; Guan Jinpeng, who has directed "Rouge Button", will share "Hong Kong Film: Tradition Inheritance and Development Beyond" with you; "Little Joe", the Austrian director Jessica Hausner, who was shortlisted for the main competition in Cannes, will give a lecture on "The International Road of Female Pioneer Filmmakers"; Ai Qiuxing, a senior filmmaker from a member company of the Motion Picture Association of America (MPA) The experience will be imparted on the topic of "China's Film Industrialization Road and Talent Training System".
The reporter was informed that this year's master class will also be delivered to fans through more broadcast channels.
Aspect 4
10 forums focused on industrial development
The Venice Film Festival and the Cannes Film Festival have a history of nearly a century. In contrast, the Beijing International Film Festival is a young boy. However, it is precisely this kind of fresh clothes and vigorous attitude that makes the Beijing International Film Festival become Currently the fastest growing film festival in the world is also one of the most watched film festivals.
Ten years is a meaningful node for the Beijing International Film Festival. It is the path to maturity in the past and the beginning of the future. On the occasion of the 10th anniversary of the Beijing International Film Festival, the Organizing Committee of the Film Festival specially planned the "Ten Years·Ruying-Beijing International Film Festival 10th Anniversary Theme Forum", "Chinese-foreign Film Cooperation Forum and Film Venture Conference", "Art Film Ten themed forums such as the Forum and the Summit Forum on the Beauty of Films will invite nearly 90 industry leaders, well-known filmmakers, experts and scholars to deliver keynote speeches to discuss new trends, new directions, and new paths in the development of the film industry.
In addition, the organizing committee has also created a series of special exhibitions to review the interdependence between the Beijing Film Festival and the Chinese film, the city of Beijing, and the masses of fans, review the glorious development of Chinese film in the past ten years, and witness the ten years of hard work of the Beijing Film Festival. The results.
■ Related news
Beijing issues 10 million yuan in movie tickets to help the film market recover
In order to help the film market resume work and production, stimulate consumer enthusiasm for watching movies, and boost the confidence of the Beijing film industry to recover, the Municipal Party Committee Propaganda Department, the Municipal Film Bureau, and the Municipal Finance Bureau jointly launched the "Ten Thousand Wenhui, Light Up Beijing" yesterday. The theme of "Filming" is to benefit the people. The event will rely on the Beijing Huimin Cultural Consumer Electronic Voucher Project to issue 10 million yuan in "movie viewing coupons" to subsidize consumer film consumption in Beijing.
The Beijing Huimin Cultural Consumer Electronic Voucher (hereinafter referred to as Wenhui Voucher) project is used to subsidize the expenditure of consumers in Beijing to purchase cultural products or services in Beijing, reduce the price of cultural consumption, strengthen the supply of cultural consumption, cultivate cultural consumption concepts, and stimulate cultural consumption The increase will enable more consumers to share the results of cultural reform, give full play to the leverage of financial funds for cultural consumption, and promote the sustained and healthy development of the capital’s economy. Since 2016, a total of 160 million yuan has been written off.
Considering the impact of the epidemic on the film market, Wenhui Voucher has further increased the subsidies and preferential power for movie ticket purchases on the original basis. According to the actual price of online and offline viewing, the event will set four quotas, namely, 15 yuan minus 5 yuan, 30 yuan minus 10 yuan, 50 yuan minus 20 yuan, and 90 yuan minus 30 yuan. Coupon". During the event period from August 22nd to November 16th, consumers can receive "viewing coupons" at the official service account of Beijing Wenhui Card, which can be used in Taoticket, Maoyan Movies, iQiyi Ticketing (formerly Baidu Nuomi), Big Eyes Used when buying movie tickets on platforms such as ticketing.
In addition to the issuance of "viewing tickets", in the nearly three-month activity cycle, the Beijing International Film Festival, Qixi Festival, National Day, Mid-Autumn Festival, Double Eleven and other time points will be organized and carried out "Huiguan North Film Festival". "Watching movies for love", "Double Festival Movie Appreciation", "Beijing Movie Night", "Red October", "Over the Eyes' Shadows, Don't Chop Hands" and other six themed series activities. Through online activities and offline movie viewing special sessions, the enthusiasm of consumers for watching movies can be better stimulated and the overall recovery of the film industry can be accelerated.
A04-A05 edition writing/Beijing News reporter Zhou Huixiaowan
A04-A05 version photography / Beijing News reporter Zheng Xinqia