China News Service, Beijing, August 20th (Reporter Gao Kai) On August 20th, the theater resumed work for a full month. According to data from the China National Film Office, as of 0:00 on August 20th, Beijing time, the national box office has exceeded 1.01 billion. Yuan (RMB, the same below), more than 33 million people watched the movie, and the national theater resumption rate exceeded 83%.
The industry believes that the recovery rate of the entire industry has exceeded expectations.
On July 16, the National Film Administration of China issued a notice on the orderly promotion of the reopening of movie theaters under the conditions of normalization of epidemic prevention and control. Low-risk areas can be released on July 20 provided that the various prevention and control measures of movie theaters are effectively implemented in low-risk areas. Orderly resume opening day, and the attendance rate of each field shall not exceed 30%.
According to the data of Maoyan Professional Edition, since the first day of work resumption, the national theater resumption rate has gradually increased from less than 10% at the beginning, and reached 43.63% after 5 days, and by August 20, it exceeded 83%.
In terms of box office, the theater went from 3.5 million yuan a single day to 33.153 million yuan within 5 days of the resumption of work. Starting from August 14th, with the introduction of the relevant regulations on "the theater attendance rate increased from 30% to 50%", plus the re-screening The restored version of "Harry Potter and the Sorcerer's Stone" and the double boost of the domestic war blockbuster "Yao Hundred" that is currently in theaters, the single-day box office jumped to an average of 60 to 70 million.
With such a rapid recovery, just one month after theaters resumed work, the national movie box office has exceeded the 1 billion mark.
Rao Shuguang, president of the Chinese Film Critics Society, said that despite the rapid recovery, the theaters that have been hit hard by the epidemic still need to add fire, and the subsequent addition of top films will definitely further accelerate the reignition of theaters.
On August 21, the domestic war blockbuster "Yai Hundred" will be officially released. The first domestic commercial blockbuster since the theater resumed work has exceeded 170 million yuan at the box office and won the world's single-day box office champion for many consecutive days. It is currently optimistic that it will drive the further bloom of the entire theater line after the release.
After "Eight Hundred", the "Chinese Valentine's Day" and "National Day" will follow one after another, or this "blooming" trend will continue to expand.
On August 25th, the domestic films "I'm waiting for you at the end of time", "Buckwheat grows crazy" and the imported film "Little Women" will enter the "Chinese Valentine's Day" at the same time.
And last year’s box office popular "Me and My Motherland" sister articles "Me and My Hometown" and "Championship" and "Jiang Ziya" that were withdrawn from the "Spring Festival file" and other "heavy works" will form a group to lead this year's "National Day File".
It is not difficult to imagine that with the continuous appearance of top films with box office appeal, the accelerated recovery of the box office will continue strongly after the theater resumes work. (Finish)