[Explanation] The Chinese cinema line, which has been closed for nearly 190 days, has resumed work on July 20, and its weekly box office has grown steadily. A few days ago, the Chinese cinema, which has resumed work for four weeks, is ushering in the "dawn". According to Maoyan data, the cumulative box office from August 14th to 16th exceeded 185 million yuan, a new weekend box office record since the resumption of work. However, industry insiders said that although the box office is growing steadily, it is difficult to compare with the same period last year. As there are few new movies in the theater, there are mainly re-screening films such as "Harry Potter and the Sorcerer's Stone" and "Nezha: The Devil's Child". In addition, "intermission" and no food should be allowed during movie viewing. And other relevant regulations, the long-awaited "retaliatory consumption" has not yet arrived in the early stage of resumption of work.

　　From August 14th, the film market has further "untied", the attendance rate has been raised from 30% to 50%, and films longer than 2 hours do not need to be suspended. This is generally regarded by the industry as a positive sign of an orderly recovery of the market.

　　[Concurrent] Chen Yupu, Marketing Supervisor of Chengdu Pacific Cinema Wangfujing Store

　　From the perspective of new film pre-sales, including online bookings, the 50% policy (increasing attendance) will undoubtedly be of great help to the studios. Regardless of the business situation or the situation that satisfies the audience watching the movie. Because of the current pre-sale of new films, many theaters can reach 50% attendance.

　　[Explanation] The film market is gradually liberalizing, not only the cinema chains have benefited, but the movie-watching experience of movie fans has also been "upgraded." Some fans also expressed that they are full of expectations for the upcoming new film.

　　[Concurrent] (Movie audience Qing Xinyue)

　　After the epidemic (resumption of work), there were five minutes (break) in the middle of (watching the movie). At that time, I didn’t know that the lights of the movie theater suddenly turned on, and the plot of (movie) was interrupted, which may affect the fluency of (watching) movies. Not very good. (Now) I have watched a movie in the cinema in one breath, and my experience of watching movies and watching movies will be better.

　　[Explanation] In fact, the core of promoting box office "recovery" is still high-quality content. During the interview, a number of theater operators said that they are all looking forward to the new film "rescue the market." Independent director and producer Liao Xi said that currently theaters have at most 50% attendance. In addition, if the epidemic repeats, theaters and producers will suffer losses.

　　[Concurrent] Independent director and producer Liao Xi

　　In the past, films were shown, but now they are given (relaxed) 50% (attendance), so I think this is a more rational data. The speed of (current movies) has slowed down, and many crews are starting to work, but they are basically online movies, and (theatre) movies have started relatively few. The film party hopes to rescue the market with blockbuster films. If there is any problem in the middle, all have to be shut down. This loss is a bit unbearable. I think it should get better.

　　[Explanation] The war film "Yai Hundred" was opened for screening, and the box office exceeded 14 million yuan that day. The market response fully demonstrated the industry's desire for high-quality films.

　　The theaters are regaining the popularity of the past, and the movie producers are also choosing a day to "return". On the 16th, the animated film "Jiang Ziya" announced on its official Weibo that it will land in theaters on October 1. This is the first of the seven films that were withdrawn from the Spring Festival file due to the epidemic in 2020 to officially announce the "return".

　　He Xi Lu Yang reports from Chengdu

Editor in charge: [Zhang Kaixin]