At the press conference to present Telefoot's broadcasts, August 18, 2020. - BERTRAND GUAY / AFP
- The new Téléfoot channel arrives in the French audiovisual landscape.
- Launched by the Chinese-owned Spanish group Mediapro, it will broadcast the majority of Ligue 1 and Ligue 2 matches.
- Among the personalities who will officiate on its antenna, there will be Grégoire Margotton, Bixente Lizarazu or Andoni Zubizarreta.
The timing is involuntary but it is perfect for Téléfoot. The new channel unveiled its program schedule on Tuesday, at the start of an exciting week for the French football world, with two clubs in the semi-finals of the Champions League. Here is what you need to know about this new player who has the ambition to establish himself in the audiovisual field.
Téléfoot, what is it?
Téléfoot is a newcomer in an audiovisual landscape where competition is fierce: as its name suggests, it is dedicated to football. It will be accessible on its digital platform and via connected televisions. The channel was created by Mediapro, a Spanish group with Chinese capital, which agreed to spend 800 million euros annually to obtain the broadcasting rights for Ligue 1 and Ligue 2 until 2024. More specifically, Téléfoot will broadcast eight games per day from each of these two championships. Next season, it will also have the broadcasting rights for all matches in the Champions League and the Europa League. If her name reminds you of a certain TF1 show, that's normal: she signed a license contract with the first channel which allows her to use the brand and to call on the duo Grégoire Margotton and Bixente Lizarazu to comment on the matches . The channel promises to be innovative and to offer the public an experience with new cameras, new angles, better picture quality. Is this really what someone willing to watch Guingamps and Rodez clash for 90 minutes is looking for?
How much do subscriptions cost?
To be profitable, Téléfoot should have 3.5 million subscribers. Take out the calculators. The cheapest subscription is 14.90 euros per month. It consists of a “PassMobile Only” offer which only allows subscribers to watch matches and shows on their smartphone and tablet. The basic TV subscription is 25.90 euros per month with a one-year commitment or 29.90 euros per month without commitment or even 269.90 pre-paid for one year (equivalent to 22.50 euros per month) . Finally, for 29.90 euros with a one-year commitment, the subscriber can also have Netflix. This Tuesday, the leaders of Téléfoot announced that they had signed an agreement with Apple. The channel will therefore be accessible on Apple brand devices (iPhone, iPad, Apple TV). It should also be very soon on Android, the operating system of Google. "I hope that soon we can announce an agreement with Facebook," said Jaume Roures, founder of the Mediapro group. And to add that an agreement with another actor will be unveiled in the week, without specifying whether it could be a telecoms operator like Orange or Free. Téléfoot has already signed distribution agreements with the operators SFR and Bouygues Telecom, in addition to its partnership with Netflix.
What will be the figures of the chain?
Spinning the football metaphor, Téléfoot presented its "list of 23" in a press release. That is to say three women and twenty men called to be the figures of the grid between the match comments, the interviews at the edge of the field and the broadcasts. Among them, Anne-Laure Bonnet and Smaïl Bouabdellah from BeIN Sports, Jenny Demay from Virgin Radio and La Chaîne L'Equipe, and Simone Rover from RMC Sport. On the consultant side, the chain has recruited former players from all positions. These include, among others, goalkeepers Nicolas Douchez and Andoni Zubizaretta, defenders Jimmy Algerino and Christophe Jallet, midfielders Mathieu Bodmer and Benoît Cheyrou and forwards Fabrizio Ravanelli and Pierre-Yves André. Alain Perrin will ensure the “coach” quota.
As the matches are not played 24 hours a day, 7 days a week, the grid had to be completed with broadcasts that will obviously talk about football. Each will have to impose its paw and its own tone to stand out from the others. Marina Lorenzo will present Au cœur des clubs throughout the L1 season, every day from 12:30 to 2:00 p.m. From Monday to Friday from 7 p.m. to 9 p.m., Culture foot , will offer to debrief the news of the day. At 10:40 p.m., from Monday to Saturday, Night Club will be hosted by Marine Marck and Pierre Nigay during the week and on Saturday by Guillaume Lagnel. This talk show, "will be based on the exclusive images of our cameras," promises the press kit. On Sunday, from 7 p.m. to 8 p.m., Anne-Laure Bonnet will be at the helm of Vrai Mag , "the only program able to broadcast all the images of the nine L1 matches already played, including the six matches of the day on Sunday", promo plan. Saturdays and Sundays, in other words, the main match days, Smaïl Bouabdellah, Benoît Cheyrou, Saber Desfarges and Thibault Le Rol will officiate as conductors between two matches and a multiplex.
What should we remember from the marriage between Téléfoot and Netflix?
One month before the resumption of Ligue 1, Téléfoot lacks notoriety