College students return home to start a business from "negative textbook" to "positive model"
Eleven years ago, Du Ying was the first college student to leave the mountain village in Chixi Village, Fuding City, Fujian Province. What puzzled the villagers is that he did not stay in the city to work after graduating from university, but chose to return to his hometown to work in white tea production.
For Du Ying, returning to his hometown to start a business is not an impulse, but the result of careful consideration. He said that before 2013, Fuding mainly produced green tea. The production process of white tea is different from that of green tea. Although every household in Chixi Village has a few acres of tea gardens, there is no white tea processing plant in the village, and the tea cannot be digested locally. Villagers have to carry them on their shoulders and sell them outside. Processed into white tea, not only the price is high, but also can withstand long-term storage, even if it can not be sold in the year, there is no need to worry about deterioration.
At that time, friends and relatives persuaded Du Ying to find a stable job. But he was determined to take a gamble, "I'm afraid of being poor, anyway, I have nothing." When he was young, his parents went out to work for him and his sister to study, "conditions are very difficult." Du Ying thought that if he became a teacher and received a salary according to his parents' suggestions, he would not be able to change the poverty situation at home in a short period of time; if he succeeded in starting a business, it might be a big change in five or six years.
His parents put together 100,000 yuan, plus the 100,000 yuan guaranteed by the village cadres and the bank. Du Ying relied on these capitals to open a small tea factory, and learned the craftsmanship of white tea from a nearby famous master. .
Although Du Ying increased the purchase price of local tea after opening the factory, he was still regarded as a "negative teaching material" by the villagers. The embarrassment at the beginning of the business was seen by everyone, and the old people talked privately: "Why go to university and then come back to work in farming after college?"
Du Ying said that in order to promote white tea, "except Xinjiang and Tibet, other provinces have been there, but most of the time they have been closed doors." He did not give up, still handing out business cards from door to door.
The turning point occurred in 2015, two years after starting the business. Since then, the turnover of the tea factory has increased at a rate of 1 million yuan per year. Last year, the tea factory's net profit reached four to five million yuan. In Du Ying's view, this is the result of his long-term customer visits and frequent participation in professional tea fairs to pick up customers. After the white tea industry was on the right track, the family paid off the debt.
Du Ying's white tea business also brought sweetness to the villagers. In 2013, the income of a local acre of tea garden was about 4,000 yuan, which has now more than doubled. Now the villagers changed their tune and praised Du Ying, "After going to university, I will study like him."
This story of the counter-attack of the post-90s youth not only changed the concept of the elderly in the village, but also attracted some young people to return to their hometowns to start businesses. Du Ying believes that the reason for his success is to catch up with the state's good policy of supporting college students to return to their hometowns to start a business. He also happened to intervene in this industry during the rapid development of white tea.
Of course, this is also inseparable from the development of Chixi Village, "China's No. 1 Poverty Alleviation Village". In 2015, after the opening of the high-grade highway, Chixi Village will only take 20 minutes to reach the highway. The eco-tourism industry in Chixi Village is booming, and nearly one-third of the white tea sales are supported by tourists.
Du Ying told reporters that he plans to expand the plant in the second half of the year. On the one hand, he will store storage on behalf of customers, save the storage cost of the other party, and can accommodate more guests to experience tea making on the spot. "Chixi white tea wants to go out, the brand will be louder, so that customers have more confidence in us."
China Youth Daily, China Youth Daily, trainee reporter Zhang Yi, Zhao Limei, reporter Chen Qiang Source: China Youth Daily