[Explanation] The "Mongolian horse" with 6-pack abs and dressed in Mongolian costumes is a cartoon IP of the Ulan Maodu grassland in Xing'an League, Inner Mongolia Autonomous Region. The two Mongolian horses "Ulan" and "Maodu" , A combination of Mongolian costumes, Horqin bows and arrows, Mongolian cuisine and other elements. They are emojis designed by Communication University of China, which are exploring the promotion of Ulan Maodu grassland in a younger way.

　　[Explanation] Standing on the stage to promote "Meng Xiaoma", it was Liu Jingjing, a temporary cadre of the Communication University of China who helped the Xing'an League Keyouqianqi. From college teachers to poverty alleviation cadres, in order to better change his role, Liu Jingjing visited 14 Sumu townships in Keyouqian Banner, visited local poor households, and customized a "tailor-made" plan for poverty alleviation work.

　　[Concurrent] Liu Jingjing, Deputy Secretary of the Party Leadership Group of the Keyouqianqi Government

　　In fact, the biggest difficulty in carrying out (poverty alleviation work) may be limited to my personal basic work experience. I need to visit (visit) poor households and have a comprehensive understanding of local political and economic development. This (give) me a long (period) run-in period. On the whole, I have entered a virtuous circle of work.

　　[Explanation] Liu Jingjing told reporters that they used the natural resources of the grassland to build the "Starry Sky Square" Internet celebrity grassland study room, and dig deep into the existing local planting resources to release the "Jixiaoguo" seasonal sand jam brand. Use the communication advantages of creative design, cultural tourism planning, and advertising brand promotion to help the development of various poverty alleviation undertakings in Keyouqianqi.

　　[Explanation] It is understood that Communication University of China, as a new designated poverty alleviation university in 2020, uses its academic advantages in the field of cultural media, exerts media power, and explores the model of "cultural creativity + poverty alleviation" to help Keyouqian Banner in Inner Mongolia Autonomous Region. Create a new IP for poverty alleviation.

　　[Concurrent] Chen Wenshen, Secretary of the Party Committee of Communication University of China

　　The promotion of this kind of dissemination and propaganda of our poverty alleviation point allows (Keyouqianqi) products to go out, so that the world can learn more about this poor place. In particular, although some are said to be poverty, they have deep cultural and historical backgrounds and beautiful landscapes. So I think they don’t understand these outsiders. At the same time, we are helping them tell stories about poverty alleviation places. More outsiders can understand the local customs of this place.

　　(Reported by reporter Chen Feng Xing'an League)

Editor in charge: [Li Ji]