[Explanation] On July 16, the National Film Administration issued a notice announcing that low-risk areas, provided that the various prevention and control measures of cinemas are effectively implemented, will be able to resume open operations in an orderly manner on July 20, and the attendance rate shall not be observed. More than 30% and other prevention and control requirements. The notice was released near the "full moon," and offline theaters ushered in a wave of good news: that is, starting from August 14, theater attendance control can be increased from 30% to 50%, and there is no need to stop in the middle of movies longer than 2 hours. Ying rest.
On the evening of August 13, a reporter from China News Agency saw at Red Star Cinemas World in Minhang District, Shanghai, that the theater staff were gradually re-dismantling the partition strips in the theater in accordance with the newly issued seating drawings. And pasting, and the user-friendly design of the seat selection mechanism is also carried out.
[Concurrent] Ding Jiaying, Head of Shanghai Regional Market of Red Star Movie World
This time it is adjusted to 50% occupancy rate. We divide it according to 40% double seat and 10% single and family seat. From the original one spaced one into one spaced two seats (equal form). Like this week’s "Harry Potter", I can select a seat here, and then we can see that we have changed the seats, the new seat map, including double seats, single seats and each of our halls Appropriate three-seater seats will be arranged, which is suitable for families to watch the movie.
【Explanation】According to previous regulations, cinemas need to arrange an interim break for films with a duration of more than 2 hours, and this regulation will also be officially cancelled on August 14. In this way, fans will be able to get a better and more complete viewing experience. The theater pointed out that the length of movies such as the 4K restored 3D version of "Harry Potter and the Sorcerer's Stone" released on August 14 and the pre-screened "Yu Hundred" were over 120 minutes. With the relaxation of the theater's epidemic prevention regulations, Or it can encourage more films to be released on schedule.
Although the attendance rate and intermission restrictions have been relaxed, the intensity of epidemic prevention has not weakened. The reporter learned that in order to avoid crowds of people entering the venue, the theater has also implemented technological "encoding" in the necessary steps such as temperature measurement on entry.
[Concurrent] Wei Juyuan, Cinema Manager of Red Star Movie World Wuzhong Road Flagship Store
We have not slackened our epidemic prevention work in this area. Because the first person traffic (compared to before) is larger, we must ensure that he (the fans) has a better viewing environment. We also purchased a thermometer (machine) of this kind in advance. The most common one is generally that we use a hand temperature gun to measure, so its (temperature measurement) time will be relatively slow. If the passenger flow is relatively large, we can use this temperature measurement robot to ensure that guests can quickly According to this time can enter.
[Explanation] It should be pointed out that although the cinema shop will release restrictions on sales, audiences are still not allowed to eat in the hall. However, with the "relaxation" of attendance, the increase in the number of high-quality film sources, and the gradual improvement of the overall environment, the confidence of theater practitioners in the entire industry is gradually restored and improved.
[Concurrent] Wei Juyuan, Cinema Manager of Red Star Movie World Wuzhong Road Flagship Store
First, I think some good film sources are slowly coming up, and I have more confidence in our movie theater. Under the premise that the overall environment is good, slowly, just like those films in the Spring Festival file last year, it can also be released slowly and preferably in the National Day file in October. It means that at that time, the movie theater can be truly, like the concept of openness. Our cinema practitioners’ confidence in the entire industry has also greatly improved.
Xu Yinkangyu Zhan Yeying reports from Shanghai
Editor in charge: 【Luo Pan】