Many platforms began to rectify the "big stomach king eat and broadcast"

Search adds "Refuse to Waste" to indicate that works with serious circumstances will be deleted, live broadcasts will be closed, and accounts will be banned

　　Eat 10 bowls of duck blood vermicelli soup, 20 hamburgers, 7 catties of steak, 100 catties of crayfish, 500 skewers of squid... Food bloggers performed in front of the camera, attracting a large number of netizens to watch. However, this kind of performance of the big stomach king is condemned. On August 12, CCTV criticized the behavior of "big appetite king eating and broadcasting", saying that this was a serious waste and misleading consumption. On the 13th, many live broadcast platforms added relevant prompts. Some platforms added suggestive words of "refuse to waste" when searching for related keywords, and some will be punished by deleting works, shutting down live broadcasts, and banning accounts based on the severity of the plot. .

　　Live eating to attract traffic

　　Top big stomach king with goods to receive ads

　　Eat Broadcasting, as the name suggests, is "eating live broadcast". It emerged in South Korea. After it became popular in South Korea, many domestic anchors also broadcast live videos of their meals on live broadcast platforms. Many bloggers attract traffic under the guise of "big stomach king" and make money by eating live broadcasts.

　　Reporters from Beijing Youth Daily searched for “eating broadcast” and “big appetite king” on major video platforms, and all showed that there are many “food experts” and “food bloggers” who are engaged in eating and broadcasting. They have passed the platform V certification. Rely on recording a variety of sea food videos to attract traffic.

　　For example, "Mizijun" is a popular blogger with a big stomach. She has 17.7 million fans on Weibo, 8.42 million fans on Douyin, and 2.7 million fans on station B... The total number of fans on the entire platform exceeds 3,000. Million. She has about 5 million views of a single video on Weibo, with the highest being over 7 million and 14,000 comments.

　　Nowadays, each of Mi Zijun's eating and broadcasting videos will have "carrying goods" advertisements, ranging from restaurants and fast foods to beverages and condiments, which will be recommended by her. For example, in a video of eating shrimp dumplings, she recommended the "dumpling sauce" that comes with her. Some Internet commerce said that three years ago, Mi Zijun’s offer for an advertisement exceeded 300,000. It is expected that dozens of bloggers in the head will use millions of traffic in exchange for considerable advertising revenue.

　　In addition to receiving commercial advertisements, rewards are also a major source of income for anchors. Some anchors kept urging netizens to give virtual gifts while eating and broadcasting. After that, they were divided with the platform to get their own share.

　　After CCTV released relevant comments yesterday, Mi Zijun, who is updated every three or four days, has no new updates. Its latest advertisement yesterday is about home appliances and does not involve his own eating and broadcasting content.

　　A broadcaster induces vomiting while eating

　　Deceive the audience into physical damage

　　Eat 10 bowls of duck blood vermicelli soup, 20 hamburgers, 7 catties of steak, 100 catties of crayfish, 500 skewers of squid... After being fast-forwarded, there are still 15 minutes, even one or two hours of eating and broadcasting, anchor How to eat food that can only be eaten by more than 10 people or more? In fact, the open secret in the industry is that some bloggers who eat and broadcast use various methods to induce vomiting, hiding part of the content through video clips, deceiving viewers, and also harming their bodies. Some actually swallowed it, causing overeating to affect their health, and some even lost their lives.

　　According to the "Liaoshen Evening News" report, Mr. Wang, 30 years old in Shenyang, is a blogger of "eating and broadcasting". He has gained a lot of fans and rewards through his "eating and broadcasting" career for more than half a year, but his weight It also soared from 200 kg to 280 kg. On June 23, Mr. Wang suddenly suffered from numbness, dizziness and other symptoms while preparing for the live broadcast. Seven consecutive days of rescue by the hospital still did not save his life.

　　An anchor once revealed in an interview that after each eating and broadcasting, he would press the pause button to secretly induce vomiting, and would continue to eat after vomiting. Each time he ate and induced vomiting was counted as a "round." In this regard, many viewers believe that they have been deceived. In fact, the blogger did not eat it, but was just performing a "performance", thinking that this was a waste of food and sensationalized.

　　CCTV said that the big online appetite eats broadcast shows, misleading consumption and serious waste. Some netizens said: “It’s time for the big appetites of the live broadcast, especially the one that vomits up if you don’t eat it at all. It’s too wasteful!” Some experts said, “I think this is a very bad sign. This kind of consumption directed by the media is very worrying. This is contrary to the establishment of a sense of conservation and reduction of food waste in the whole society."

　　The platform has added relevant tips

　　There is an anchor to clear the account

　　Regarding the behavior of eating and broadcasting, various platforms have recently increased corresponding measures to restrict them. Some netizens discovered that the food and broadcasting content of "Xue Rong Tang" on multiple video platforms has been emptied. However, a reporter from the Beijing Youth Daily saw that most of the video content of the live broadcast anchors still exists normally and can also be played normally. Only suggestive words appear when searching for relevant content.

　　When searching for keywords such as "big stomach king" at station B, the prompt "cherish food, eat reasonably" has been added to the first eye-catching position.

　　The relevant person in charge of Douyin said that once discovered, the platform will impose penalties according to the degree of violation of the regulations as soon as it is discovered. Users are urged to cherish food. When users search for keywords such as "eat broadcast" and "big stomach king", they will be prompted to "refuse waste and eat reasonably."

　　The Kuaishou platform stated that once it finds that users have overeating in their creations, using fake eating, inducing vomiting, and eating a large amount of publicity, they will be punished by deleting works, shutting down live broadcasts, and banning accounts based on the severity of the situation. The platform resolutely opposes food waste and advocates diligence and thrift. Please eat reasonable meals and eliminate waste.

　　The Douyu platform stated that it will actively respond to the relevant calls of the central government, strengthen the review of the content of the food live broadcast, eliminate food waste, and create a clean and lively live broadcast atmosphere.

　　The Weibo platform stated that in the near future, it will restrict videos and live broadcasts that use alarming appetite as a gimmick and fake food to induce vomiting to attract traffic, and will take measures to delete, stop live broadcasts, ban and close accounts based on specific circumstances. . The site called on users to establish the concept of cherishing food, and at the same time asked all "eating and broadcasting" bloggers to make their own efforts to promote the correct concept of food consumption.

　　Text/Reporter Wen Jing