[Commentary] On August 12, the 2020 Shanghai Book Fair and "Scent of Books China" Shanghai Week kicked off at the Shanghai Exhibition Center. Compared with previous years, this year's Shanghai Book Fair has made some adjustments due to the epidemic. For the first time, the real-name reservation system has been adopted for admission, and at the same time, the main exhibition hall has been "limited flow."
It is reported that the area of the main venue of this book fair has expanded to 26,000 square meters, an increase of 10.8% over previous editions, which has improved the reading comfort of the readers. There are six exhibition areas as a whole, of which the "Future Reading" exhibition area is the first featured theme exhibition area this year, exploring the new future reading mode of "synchronizing online and offline, sharing inside and outside the circle" to create a new audio-visual experience.
The reporter saw in the exhibition area that a conceptual installation named "Wai Zi Xi Room" was displayed especially favored by visitors. According to reports, the "Waiting from the Study Room" uses interactive devices such as time capsule-shaped vehicles and sleeping cabin-like bedrooms to present audio-visual interactions so that more people can enjoy the immersive reading experience and provide a more open space for imagination.
[Concurrent] An Zhencan, Vice President of Fan Deng Reading
We created an exhibition area like this from the study room, an immersive experience for our book friends to communicate and interact together. We hope that by creating a study room for students, we will let everyone feel that in the future, everyone can read and learn in this relaxed environment. It is the first time that the Weiwei Study Room appeared at the Shanghai Book Fair. We want to pass on such a relaxed, friendly and inspiring concept so that everyone can easily acquire knowledge on the road, in the car, and during rest.
[Concurrent] Chen Chongcong, a Shanghai citizen
This time I came to the book fair to see such a space, I think it is very special, a bit of a quiet feeling, and this should also be a reading trend in the future. It is like a car. I think it has independent space and is more comfortable.
[Explanation] Since the outbreak of the epidemic, the term "no contact" can be said to have been frequently performed in the daily life of the public, and this book fair is no exception. A "contactless immersive reading" device combines web texts and videos (short dramas). While users are turning pages and reading "contactless", related videos (short dramas) will be played in real time corresponding to the chapters, attracting Many readers "early adopters" experience.
[Concurrent] Ms. She, the booth staff
Because of the epidemic, we are also exploring a contactless reading mode, like the contactless reading experience we showed at this book fair, which is a combination of books and videos. When our book shows the text of the first chapter, our video will pop up the content of the first chapter, then when our book turns to the second chapter, our video will pop up the content of the second chapter, creating a A new type of immersive reading experience.
[Explanation] The 2020 Shanghai Book Fair will also take "breaking the circle" as the highlight, presenting the characteristics of high quality, multi-dimensionality, and online and offline linkage. It is the first time to explore the "cloud first issue" model, and there will be nearly one hundred online "new book cloud first issues" Authors, famous artists, guests, editor-in-chief, etc. take turns to "carry goods" in the mirror. In addition, activities such as the award ceremony of the "Speaker Please" and the signing of the book fair were also held on the opening day. It is reported that this year's book fair will last until August 18th for seven days.
Reporter Xu Yinkang Yuzhan reports from Shanghai
Editor in charge: 【Luo Pan】