Building on her success with Fenty Beauty, Rihanna is once again shaking up the world of cosmetics with the arrival of Fenty Skin, her skincare range made up of a makeup remover, a serum and a moisturizer. And the pop icon and businesswoman intends to develop this new brand with the same philosophy that has made it successful since the launch of Fenty Beauty in 2017.
“I've always seen the Fenty brand as more than just makeup, and knew I wanted to do skincare from the very beginning,” the singer told Harper's Bazaar . It was just about doing it right. You need to develop the formulas and test them in different ways. It's very different from makeup in that sense. It takes time. "
A world without limits
Also Rihanna will be keen to maintain the standards of inclusiveness and ethics that already characterized Fenty Beauty. “Rihanna has an unwavering determination in her drive to make the cosmetics industry an inclusive industry - and she insists that beauty be democratic - in order to be a game changer,” said actress Tracé Ellis Ross who also launched his brand, Pattern, last year. She seems to be inspired by a world where there are no limits and she invites us to do the same. "
People
Rihanna is still working on her new album, but promises it will live up to the expectations
- Pop
- Makeup
- Style
- Beauty
- Rihanna