• THE miracle of Santiago Segura. 300,000 spectators despite fear

The Federation of Cinemas of Spain (FECE), which represents more than 2,500 theaters across the country, accuses Disney in a statement of having "misled the public" that it hoped to be able to enjoy the film on the big screen, by deciding Take your premiere directly to the internet.

The cancellation of the theatrical release, after having "been publicizing it from the first moment the film was presented", is another blow to the businessmen who were hoping to hold onto blockbusters to try to recover from the coronavirus breakdown.

"If cinemas are forced from the main Hollywood studios to wait until the sector comes out of the crisis in the US, it will be too late for many Spanish and European cinemas that are already prepared to receive the big releases," says FECE in an eloquent note, released today.

In it they also explain their opinion that, once the majority of cinemas in Spain (75%) are again open to the public , "the focus of the entire industry should be centered on the public returning to theaters to enjoy the unique experience of watching movies on the big screen.

"The entire sector faces unprecedented challenges and therefore, more than ever, decisions must be made with a long-term perspective ," they criticize, due to the sudden suspension of the theatrical release.

Disney announced just a few days ago that it will choose to charge to release separately for one of its most anticipated releases, scheduled initially for March, then for August, and that it will not arrive on the last announced date, September 4.

In the end, the closure of theaters worldwide caused Disney to indefinitely delay its release; Therefore, to try to recover the money invested, you will go directly to Disney + in the countries where the platform is available, including Spain.

Mulán has, with real actors, the 1998 cartoon classic and was presented as one of the "great engines" at the box office after the pandemic debacle.

FECE points out that, to guarantee the survival of the entire industry, "it is necessary that the new content be released first in theaters respecting the current window, both being essential elements for the good health of all sectors of the film industry."

They specify that this is "a proven and crucial business model" to guarantee public access to "a wide range of films", which last year attracted more than 100 million viewers to Spanish cinemas, keeping for another year , the cinema as the main cultural leisure offer of the Spanish ".

In this sense, they add that " the conclusive proof that there is a strong demand from the public to see new content on the big screen is the success of the Santiago Segura film, Father there is only one 2 , which has achieved excellent figures at the box office , similar to the pre-pandemic stage. "

Finally, movie theaters believe that the commitment of the entire industry, especially major Hollywood studios, is necessary to ensure the future health of the entire sector. "By doing so," concludes FECE, "they will ensure that the film industry in general recovers and returns from this crisis stronger and more resilient than ever."

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