▲ ABC Juice Unfair Advertisement Case


It is said that as the summer of the season of dieting, fruit drinks with the name'ABC Juice' are becoming popular on the Internet or home shopping.

ABC juice is a drink made from apple, beet, and carrot. It is said to be good for diet and detoxification.

However, it is said that it is necessary to be cautious because it often advertises simple fruit and beverage as a health functional food or deceives the consumer that it is effective in treating diseases.


The phrases to pay attention to are expressions such as'A person who is usually worried about abdominal obesity','Efficacy for visceral fat','Diet','Reducing body fat', and'Reducing triglyceride levels'.

If you look at these words, consumers can be mistaken or confused as a dietary supplement.

In addition, it often appears to be effective in treatment by using disease names such as'anti-cancer','anti-aging','cardiovascular disease','good for diabetes', and'non-alcoholic fatty liver'.



You should also pay attention to the false exaggerated advertising phrases different from the real ones such as'detox','toxin discharge','detoxification', and'detoxification juice'.

The Food and Drug Administration announced today (4th) that 175 false and hype advertisements have been reported that beverage products such as fruit juice and mixed drinks, including ABC juice, are effective in reducing or detoxifying body fat.

The Ministry of Food and Drug Affairs said, "The ABCs, which have become popular recently, are only regular foods."

'News Pick'.