Wedding postponement or cancellation 170,000 pairs Loss 600 billion New corona impact August 2 20:02

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The bridal industry is seriously affected by the spread of the new coronavirus. It was estimated based on a survey of wedding halls nationwide by industry groups, and about 170,000 weddings were postponed or canceled from March to next month, and the economic loss of the entire industry was about 6000. It turned out to be 100 million yen.

As the spread of new coronavirus infection continues and weddings are postponed or canceled one after another, the Japan Bridal Culture Promotion Association, which is affiliated with ceremonial halls and hotels all over the country, has 106 wedding halls nationwide at the end of June. We conducted a questionnaire survey on the target and estimated the economic impact of the entire industry.

As a result, the number of weddings that were postponed or canceled between March and next month due to the spread of the infection was estimated to be about 170,000, and more than half of the approximately 300,000 couples who have weddings annually I found out that it was affected.

In addition, the sales of wedding halls surveyed from April to June have fallen to less than 10% of the previous year on average, and the economic loss of the entire industry is estimated to be about 600 billion yen. That is. This is 42% of the estimated market size for the year.

The Japan Bridal Culture Promotion Association said, “With the number of infected people rising sharply again, I feel a sense of crisis as the economic loss is expected to increase further than estimated. A system to deliver the ceremony in live video We would like to proactively promote measures throughout the industry, including the introduction of new lifestyles.”

"Don't give up your wedding in Corona"

"Don't give up your wedding in Corona". Earl Cube, a wedding production company headquartered in Tokyo, has started a new service since last month where a friend, family, colleague, etc. can present a wedding to a couple who gave up their wedding due to the influence of the new coronavirus.

This service is a system in which friends and colleagues in the workplace can cooperate to pay for the wedding expenses in a “split split”. For example, in the case of a plan of about 140,000 yen for two brides and grooms, it costs 20 people. If you cooperate, you can give a wedding gift at a cost of about 7,000 yen per person.

This cost includes all fees for dresses, wedding ceremonies, sound, hair and makeup, and photo shoots, and each person can make separate payments with a credit card, so the secretary will have to change the cost. It means that there is no.

The company handles more than 1,500 weddings a year, but most of them are considering postponing or canceling the wedding, so while the prospect of the spread of the infection is uncertain, the ceremony was postponed and officially announced. It means that there are many people who cancel.

Mayu Yamato of "Ear Cube" who is in charge of this service said, "The bride who has been preparing hard for the important day I yearned for was a postponement once and twice I think there are many cases where people give up.I think there are many friends who are unable to give a celebration because the wedding is gone, but if the feeling of congratulation is 7,8,000 yen per person, the groom will be less burdensome. I think that it is easy for brides to receive it. I would like to aim for a service that allows people who have given up their wedding ceremony in Corona to push their backs from the people around them.”

A long-cherished wedding ceremony with a new service

There are couples who have been able to have a wedding that they once gave up with the new service.

A couple in their thirties living in Chiba Prefecture was enrolled at the end of last year and was planning to have a wedding in June, the anniversary of their dating.

Marie, the bride, was preparing to send invitations to relatives and friends in April, but decided to cancel the wedding as the spread of the new coronavirus continued.

On the day of the planned wedding, he said that he took a train near the venue and kept the tickets for the anniversary date in a safe place, but he could not feel like wearing a dress or taking a photo. ..

Marie said, ``I wanted to give the ceremony, so I was postponed and watched the situation, but the situation where I could not even send an invitation continued and I was very anxious because I was very anxious about ``when can I get it?'' I think I was most excited about my family, but I was very sad."

Meanwhile, the groom's relatives used a new service to present a wedding for only two people. We had an online meeting to discuss the selection of ceremonial venues and the progress of the day, and before the wedding on the 6th of this month, we also had a fitting dress fitting.

Marie-san said, "I wasn't thinking about weddings in a positive way, but I was encouraged by the gifts around me, saying, "You can have a wedding." We can finally reach the milestone, and I want my father and mother to look at the dress."

Couple support movement

With the postponement and cancellation of weddings one after another, the movement to support couples is spreading in various places.

Depending on the contract, a cancellation fee may be incurred even if you are forced to postpone the wedding due to the spread of the new coronavirus. Under such circumstances, 46 companies that operate wedding halls all over the country jointly announced a policy to flexibly respond to ceremony changes and cancellation fees for couples who decided the ceremony hall after April this year. I am.

Forty-six companies are planning to deal with the cancellation fee due to the change of the schedule so that if the wedding ceremony is held at the same ceremony, the burden will be virtually zero.

On the other hand, in Saga prefecture, to support couples who canceled or postponed a wedding or reception that was planned to be held in the prefecture, 100,000 yen for each group and 5000 yen for festive flowers can be purchased. I decided to give this gift card. It means that we have been accepting applications since last month and there have already been applications from 217 groups.

The number of consultations with the Consumer Affairs Center has increased rapidly

Since March this year, the number of consultations regarding postponement or cancellation of weddings has rapidly increased since the end of March, and the number of consultations by the end of last month has exceeded 2,700.

The number of consultations reached 1339 in April, when the emergency was declared, and 484 in May and 205 in June, the number of consultations continues to be high.

While the number of infected people has risen sharply again, there has been a series of consultations recently that a couple who had postponed their wedding ceremony and waited for a wedding canceled their wedding ceremony and was charged a large cancellation fee. about it.