China News Service, Shanghai, August 2 (Zhou Zhuoao Wang Ji) The nine-day 23rd Shanghai International Film Festival ended on August 2. In the context of the special era of fully preventing and controlling the epidemic, the Shanghai International Film Festival in 2020 presents a "Shanghai Plan" for holding a film festival for the global film industry and audiences.
Affected by the epidemic, this year’s Shanghai International Film Festival canceled awards, cancelled the red carpet of the festival, and reduced the scale of the event. However, there are no fewer events in the main sections of the festival. , Establishing an international film and television cloud market and other methods to allow Chinese and foreign filmmakers to share the "days on the cloud" of the film festival.
"We don't need to carry display materials on the journey. The cloud market has complete functions, low cost, and convenience. It fully reflects the intention of Shanghai Film Festival to serve exhibitors. This is a very good'Shanghai plan'." An overseas exhibitor declared Said when participating in the international film and television cloud market.
It is understood that this year, in the international film and television cloud market, in less than 10 days, more than 700 exhibitors covering five continents have applied for participation, and overseas exhibitors have exceeded 50% for the first time. In addition, the "Belt and Road" Film Week, "China Film and Television Night", Jinjue Film Forum, and Film Academy have accelerated the communication and exchanges between the film and television industries at home and abroad, and further promoted the "Shanghai Culture" brand.
The ticketing day of the film festival coincided with the first day of the national theaters reopening. On that day, the theaters showing movie tickets were almost sold out within two hours. Later, more than 80 additional movie tickets were also grabbed in seconds, fully releasing Chinese movies since the outbreak A signal to take the first step. Different from the movie viewing process in previous years, the Shanghai International Film Festival adopted epidemic prevention and control measures such as rushing tickets online, entering the theater to take body temperature, showing the health code, and wearing masks throughout the movie. Cinema screening, open-air screening and online screening were adopted in parallel Way to share Chinese and foreign film culture.
Cheng Wu, CEO of China Reading Group and Tencent Pictures, said that although the barriers for people to obtain entertainment content through the Internet and mobile terminals are getting lower and lower, the sense of ritual entering the theater can never be replaced.
"This is the most unique value that movies bring to human society. We need this sense of ritual. This is the core value of movies. It is also the main reason why thousands of filmmakers insist on being in this industry despite such a big challenge." Cheng Wu pointed out that the epidemic provides China's film and television industry with an opportunity to think, accumulate and practice internal skills.
The epidemic temporarily blocked the gathering and exchange of Chinese and foreign filmmakers, but it also forced the film festival to change its traditional model. French screenwriter and director Olivier Assayas, American screenwriter and producer James Shams, Japanese director Naomi Kawase and Yoshieda Hirokazu, Filipino director Raf Diaz and other famous artists through social video platforms Communicate with the audience online during the Shanghai International Film Festival. In addition to the "long-lost reunion" that the Shanghai International Film Festival made them face their peers and fans, they also introduced their experiences of film creation without stopping during the epidemic.
After the light and shadow tour of the Shanghai International Film Festival, the Chinese film market has gradually emerged from the long winter, and the enthusiasm of the majority of film lovers has been inspired. "This year is a special year for every filmmaker. The Shanghai International Film Festival is a symbol of hope." Olivier Assayas said. (Finish)