[Explanation] With the increasing pace of society and the rapid development of mobile Internet, staying up late has become a common way of life for many young people. The pursuit of "a good night's dream" has led to the "sleep economy" gradually rising. On August 1, the 2020 Muse Global Sleep Culture Journey kick-off meeting was held in Xi’an, where industry experts and scholars discussed the development path of "sleep economy" under the background of "inner loop".
Sleep economy refers to the economic phenomenon caused by people with low sleep quality or insomnia. In recent years, from sleep aids to sleep aid bracelets, smart sleep glasses; from insomnia stickers, sleep sprays to sleep speakers, steam eye masks... all kinds of sleep aid products for daily life are emerging in an endless stream, which also reflects the increasing production of sleep industry "cakes" Bigger.
[Concurrent] Huang Zhili, Chairman of China Sleep Research Association
Today's social competition, work pressure, aging population, sleep disorders have become increasingly serious social and some problems. How to sleep well requires not only the popularization of sleep science and technology, but also the support of the sleep industry.
[Explanation] "2018-2023 China Sleep Medical Market Analysis and Investment Prospects Research Report" pointed out that in 2017, China's improved sleep industry market scale was about 279.7 billion yuan (RMB, the same below), of which 12.8 billion sleep health products, sleep equipment Supplies 250 billion yuan.
[Concurrent] Yao Jiqing, President of Sleep Industry Branch of National Health Industry Enterprise Management Association and President of Mousse Group
With the continuous stimulation of the whole people's needs for life, especially after this epidemic, people have a new understanding of sleep. Because in the process of the epidemic, what everyone may feel is that there is no special medicine for this epidemic. The most important thing to deal with this epidemic is that all experts have almost talked about it, that is, you must sleep well, as long as you sleep well, you can improve Your immunity. I think this kind of universal education has very, very great benefits for the birth of the entire sleep market.
[Explanation] Yao Jiqing said that the epidemic has brought many problems to companies. Most of the international markets are in a stagnant state, and an "inner loop" is initiated. Innovative product designs can stimulate demand to stimulate consumption, resulting in performance and profits. And then feed back the enterprise.
[Concurrent] Yao Jiqing, President of Sleep Industry Branch of National Health Industry Enterprise Management Association and President of Mousse Group
After this consumption upgrade is used to stimulate consumption and at the same time, we will have this kind of profit and return of this kind of performance, and then feed back to our employees. Then employees, these consumers will enter the market and buy, so they enter a whole internal cycle. For such an internal cycle, I think the future must be a main cycle, a main body of the future economic take-off.
[Explanation] Industry insiders believe that technological progress has given birth to the development of smart sleep products that integrate sleep environment, sleep monitoring and sleep quality improvement. Such products continue to appear in the Mainland. The improvement of the manufacturing level of Chinese companies will also help the "sleep economy" development of.
Party Tianye Zhang Yichen reports from Xi'an
Editor in charge: [Song Fangcan]