Between cosmetics and jewelry and the future of sustainable fashion, the sessions organized by the Sharjah Business Women Council varied this month within a series of sessions of the Council’s Dialogue platform.
The three sessions, held remotely, addressed the future trends in the field of cosmetics and jewelry and the future of sustainable fashion, as well as the future of the food and beverage industries.
The sustainable fashion future session discussed yesterday the reasons for the trend towards sustainable fashion and the importance of this sector, changes in consumer behavior and experiences gained under the current circumstances.
The session was moderated by Shatha Allai, Member of the Federal National Council, founder of the Dar AlShatha brand and Shatha Beauty Spa, and Amna Al Shara, Director of Retail Sales Management in the Northern Emirates - “ADNOC”, and founder of Dar Al Dana Fashion and Design.
Allay and Shara talked about their experience in entrepreneurship, especially in the sustainable fashion sector, and pointed out that sustainable fashion is a new quality in the world of fashion design, aiming to create an environmentally friendly manufacturing system, by reducing the carbon footprint in factories using a special type of non-harmful materials In the environment, the number of devices manufactured for this fashion is reduced.
They clarified that they transformed the challenges that they faced as a result of the Corona pandemic into fruitful opportunities, by re-examining the needs of customers and creating new designs, in addition to improving the quality of products, and stressed that the current health conditions have driven women entrepreneurs to digital transformation in most of their businesses, especially e-marketing operations .
While a number of participants in the session reviewed the progress of their work during the “Corona” crisis, and how they benefited from government decisions and their role in protecting and supporting their work, especially those of small and medium-sized enterprises, and they also praised the electronic initiatives launched by the Sharjah Business Women Council during the crisis, to adapt their business to these conditions The special.
While the session "Future Trends in the field of cosmetics and jewelry", which was held on July 25, was directed by Shurooq Al Midfa Jewelry, founder of Shurooq Al Midfa Jewelry, and Olympia Tabash, Director of Retail and Co-Founder
For your "breaths of smoke", on the most important challenges facing this sector, and the role of influencers in social media in the marketing of new products.
Al-Madfa and Tabash stressed that e-commerce is the new direction for retail trade, and other sectors, and they invited all companies to go in this direction. They also called on entrepreneurs to see everything that is new in their field from manufacturing to marketing, with a view to adaptation. With all circumstances, with the need to harmonize retail marketing and e-marketing.
While the third session, organized by the Council on the 23rd of this year, entitled "The Future of Food and Beverage Industries", Nawal Al-Nuaimi, Executive Director and founder of Restaurant and Café "Pepper Fig." Al-Nuaimi indicated the importance of constantly monitoring consumer behavior, in order to obtain new ideas that contribute to making effective decisions that contribute to attracting new customers on the one hand, and in avoiding wasting food on the other hand, as well as constantly focusing on delivery systems, to provide appropriate options for the consumer and meet his demands.
It is noteworthy that the Sharjah Business Women Council holds sessions and workshops every month, with the aim of encouraging communication and interaction between its members, by hosting a group of specialists from the public and private sectors, discussing various topics of interest to members, and contributing to the development of their skills, in line with the Council's vision to enable Women from entering and competing in the business world.
Since its establishment in 2002, the Sharjah Businesswomen Council has adopted an integrated approach aimed at supporting business projects and companies owned and managed by businesswomen, and providing the necessary technical assistance and advice to women wishing to start their businesses in Sharjah, in addition to supporting them through establishing partnerships with government and private institutions Inside and outside the country, and providing them with an opportunity to promote their projects in various economic and professional platforms at the local and international levels.
New plans
She urged Nawal Al-Nuaimi, startups, to seek studies and research to know the trends of the world of marketing, and to develop new marketing plans that suit all circumstances, in addition to the need for these companies to be in constant contact with suppliers, to ensure the availability of the materials they need at all times.
• Participants who reviewed their work progress during the Corona crisis.
• The current circumstances have driven women entrepreneurs to digital transformation in most of their businesses.