Chinanews, July 29th. The movie "Journey", adapted from the classic IP of the same name by Giant Network (002558.SZ), was broadcast on the world's largest paid streaming platform Netflix on the global synchronization network. "There are more than 20 countries and regions in the top ten on the list, and they continue to climb to the top five and top three places. With Netflix's global distribution strength and word-of-mouth blessing, the booming overseas market of "Zhengtu" movies will help the globalization of Zhengtu's IP and further enhance its IP value.
It is reported that the movie "Journey" was launched simultaneously on Netflix on July 25th. It has entered Singapore, South Korea, Thailand, Malaysia, Hong Kong, Taiwan, New Zealand, Switzerland, France, Greece, Morocco, Israel, etc. The top ten list of 20 countries and regions is expected to expand to more than 50 countries and regions around the world within this week. Previously, the producer of the film announced that iQiyi’s solo revenue exceeded 42.62 million yuan within 72 hours of its launch, setting a new record under the domestic online first-broadcast movie payment model. It has swept all kinds of movie lists and short video platform topics in its first week The broadcast volume exceeds 700 million, and the domestic and overseas markets are "flowering".
Along with the voice and trend of Chinese film "going out", many high-quality domestic films have repeatedly explored the way of Chinese film "going out" in recent years. The "Journey" film joined Netflix to land on the global film market and received a enthusiastic response overseas, proving that this huge domestic blockbuster, which is adapted from Chinese original game IP, tells the story of Chinese heroes, and spreads Chinese culture, will "go overseas" for Chinese movies , The export of Chinese culture opens up a new path.
The movie "Journey" was jointly produced by Ali Pictures, Giant Pictures, Xinghao Pictures, and China Film Co., Ltd., with a total investment of nearly 300 million yuan and took four years to produce. The film production team is top-notch, directed by Chen Desen, and supervised by Zheng Baorui, starring Liu Xianhua, He Rundong, Lin Chenhan, Jiang Luxia, Luo Zhongqian, Hu Ming, etc. The post-production special effects are created by the special effects team of "Wandering Earth", MORE VFX, trying to be the most imaginative Visual art and international top technology restore the "journey" world. In mid-July, the film producer announced an innovative distribution model and joined hands with iQiyi and Netflix to turn the battle line, making it the first Chinese-language film in mainland China's film history to achieve a synchronized global launch.
As a milestone product in the history of Chinese online games, "Zhengtu" created a brand-new free business model. It launched innovative gameplay methods such as 10,000 national warfare, automatic path finding, and automatic monster killing, which had a profound impact on the game industry, with 2.1 million players. Simultaneous online records. Since 2006, Zhengtu IP has been established for 15 years. It is the first brand of national warfare online games. It carries the passionate and youthful memories of a generation. The accumulated revenue of Zhengtu's products has exceeded 20 billion yuan. With the outstanding "transcript" of "Zhengtu" films in the global film market, the globalization of Zhengtu's IP will take an important step.