Chinanews client, Beijing, July 28th (Reporter Zhang Xi) After experiencing the impact of the epidemic in the first quarter, the Chinese music scene showed a recovery in the second quarter. Although live concerts and movie soundtracks are still absent, they are accompanied by explosions Variety shows and film and television dramas have become popular, and film and television soundtracks are still popular.

　　The recently released "Chinese Digital Music Industry Quarterly Report" (hereinafter referred to as "Q2 Quarterly Report") shows that "The Hidden Corner" has become a major player in online dramas, and that Li Yuchun's "Priceless Sister" is also due to "Sister Riding the Wind and Waves" successfully "out of the circle".

"The Hidden Corner" poster

　　In the second quarter, singers of various genres released new works. The head works of singers such as Jay Chou, Li Yuchun, Zhang Yixing, Wu Yifan, and Wang Yuan greatly increased the popularity of songs, resulting in a significant increase in the number of popular songs in the Chinese music market.

　　Among them, Jay Chou's "Mojito" is the most popular. This original work won the quarterly TOP1 singles and quarterly TOP1 MV titles by You Index, becoming the best performance of the quarter.

　　In addition, among the new songs in the non-pop category, Hip-Hop and R&B rose slightly, while the national style category continued to lead the previous seasons, accounting for 58% of the songs on the chart and continuing to rise.

Jay Chou (data map) China News Agency issued Chen Lu photo

　　In terms of film and television soundtracks, although the overall popularity of film and television music is still on the decline this quarter, except for conventional studio works, the popularity of film and television music is still significantly higher than that of other types.

　　"The Hidden Corner" has not only become a big "song song" player in online dramas, it has also brought a group of musicians such as Houhai Big Shark, Xiaojuan & the residents of the valley into the public eye. Among other types of music, Li Yuchun sang "The Priceless Sister" because of the impact of "Sister Riding the Wind and Waves".

Image source: "Chinese Digital Music Industry Quarterly Report"

　　In the second quarter, song cooperation has become an effective way for artists to break the circle and reach new users. Among them, "Coffee (LH x KW)", which Lu Han and Wu Yifan's old teammates reunited, went online for an hour and a half and was airborne by your music chart TOP1, becoming one of the fastest-spreading choral songs this year.

　　On the other hand, Da Zhang Wei and the cross talk actor Guo Qilin’s fusion of popular song "Qiao Cai Lang" has increased by more than 4 times the number of users listening to the single song of Da Zhang Wei, indicating this cross-industry cooperation Help Da Zhangwei attract more new users' attention.

　　In this report, you Music Research Institute launched a market research on "Insights into the Music Consumption Habits of Users of Generation Z (under 25)". The survey shows that Gen Z users listen to songs more frequently. 78.5% of the interviewed users listen to songs every day. In terms of music selection, they are more inclined to actively search for music by themselves. After 55.1% of users are attracted by unfamiliar songs, Will immediately listen to the artist’s other works.

Netizens under the age of 25 listen to music preferences Picture source: "Chinese Digital Music Industry Quarterly Report"

　　It is worth mentioning that Guofeng, folk songs, hip-hop, R&B, and electronic music are the five most popular music genres of Gen Z, and 53.8% of Gen Z prefer Guofeng.

　　In addition, Gen Z is also more accepting of payment methods for music, and in addition to digital music albums and singles, Gen Z is also willing to take the initiative to pay for membership services and paid music packages. At the same time, although Q2 concerts are almost completely stopped, However, Gen Z is still willing to pay for performance tickets. (Finish)