[Explanation] In the context of normalized epidemic prevention and control, the 23rd Shanghai International Film Festival kicked off on July 25. The film festival insists on innovation and transformation, public welfare and benefits for the people. From the opening day, open-air screenings will be held in some business districts and communities in the city to further fuel Shanghai's increasingly active night economy.
On the evening of July 25, a reporter from China News Agency saw during an interview at Kaiyuan Mediterranean Commercial Plaza in Songjiang District, Shanghai, that movie-going citizens entered the venue one after another at the entrance of the open-air film screening. According to the person in charge of the scene, the open-air movie at the location will start from July 25th to August 7th, for a total of 14 days, one show every night and two on weekends. The scene will also control a certain number of moviegoers and a safe distance between seats.
[Concurrent] Bao Tianjun, Assistant Manager of Planning Department, Kaiyuan Mediterranean Commercial Plaza, Songjiang District, Shanghai
Because this event involves the flow of people, we will make arrangements for epidemic prevention and control. First of all, personnel must show the green code before entering the venue, and wear masks to test a temperature. If it exceeds 37.3 degrees, we recommend seeking medical attention. The safety distance of each position is guaranteed to be one meter in front, back and left, to ensure that all personnel have a safe social distance.
[Explanation] He Huanhuan, a Shanghai citizen living nearby, said in an interview that she hadn't watched a movie since the beginning of the epidemic. She was excited to see such a movie in the square that night.
[Concurrent] Movie-watcher He Huanhuan
The format of the square (screening) will give me a feeling of recollection of my childhood, because this way of playing movies was often used when I was young, so I really want to experience it. It’s really fun to find out if you have the feeling of childhood and the taste of childhood, and at the same time have a way to relax on the weekend.
[Concurrent] Shen Miao, Party Branch Secretary, Kaiyuan Mediterranean Commercial Plaza, Fangsong Street, Songjiang District, Shanghai
Because it has been holding back for a long time, many of our surrounding citizens also have such a demand. They feel that we have not watched a movie for a long time, and have not enjoyed some culture for a long time, so this event is also just to meet this need of the public.
[Explanation] Shen Miao, secretary of the Party branch of Kaiyuan Mediterranean Commercial Plaza, introduced that the public welfare open-air screenings held this time, in the most traditional way, enriched the urban culture and benefited the people in the form of not only enriching the night market culture in Shanghai, but also hoping to In order to stimulate the consumption of shopping malls.
[Concurrent] Shen Miao, Party Branch Secretary, Kaiyuan Mediterranean Commercial Plaza, Fangsong Street, Songjiang District, Shanghai
Since the resumption of work and production, we also hope to bring about a recovery in the market economy. Now summer is also here, and we also hope that through such an event, we can attract more customers, which is to drive the consumption of our entire mall, including food and beverages and clothing here, which can play a leading role.
[Explanation] It is reported that the films screened in the open air include the films "Sewing Machine Band" and "Haijie Diary" that were selected for the Shanghai International Film Festival; there are also excellent "produced in Shanghai" works with good reputation at the box office in recent years, such as "I am not a medicine god". Speeding Life" etc. In addition, during this year's Shanghai International Film Festival, about 150 open-air movies will be shown in the seven commercial districts of Huangpu, Jing'an, Songjiang, Pudong and Putuo, as well as 36 neighborhoods in Pudong.
Zhang Jian Shanghai Report
Editor in charge: 【Qi Bin】