[Commentary] On July 25, the 23rd Shanghai International Film Festival kicked off. The new crown epidemic has raided the world, and the film industry has suffered a huge blow. The holding of this Shanghai International Film Festival has released a signal that the industry and the market are gradually recovering.
It is understood that there are more than 320 films shown in the cinemas of this year's film festival, including 232 films in the world premiere, international premiere, Asian premiere and China premiere, which are divided into 36 large and small units and screened in 29 designated theaters in Shanghai. .
On the opening day, the reporter saw on the schedule at the main venue of the Shanghai Cinema that almost all the sessions were full. The fans who successfully grabbed the tickets couldn't hide their excitement. In front of the background wall of the hall, they picked up the movie tickets in their hands and took a group photo together.
[Concurrent] Movie Fan Miss Chen
Because I have watched the film festival for several years, the cinema has not been opened at the beginning of this year, so it is still quite sad. This time I took advantage of the cinema’s opening on July 20 and the film festival came up, so I was very excited, and then there were a lot of movies in line, but in the end I only grabbed a few, because the occupancy rate is indeed lower this year, I think I also got it very lucky.
[Concurrent] Mr. Yao, a fan
I think it’s very happy, because half a year has passed from 2020 to now, and I haven’t seen a movie, and then it happened to be a film festival. Because I attended the film festival last year, I think the whole thing is pretty good, and the safety measures are also Very well done.
[Explanation] While watching movies, the epidemic prevention work cannot be relaxed. The reporter saw in the Shanghai Cinema that the audience needed to measure their body temperature, show the "health code", register their personal information and wear masks throughout the process. These measures were also understood and supported by everyone, and the scene was in order. Many movie fans revealed that the immersive experience of watching movies is the main reason for attracting them to watch movies in the cinema.
[Concurrent] Movie Fan Miss Chen
I think the movie theater is completely different in texture from the home. No matter the size of the screen of the audio equipment, and the immersive viewing experience at the same time, you can't experience it at home.
[Commentary] The reporter learned that this Shanghai International Film Festival has many changes compared with previous years. The organizing committee stated that under the epidemic prevention and control, the format of the film festival will be adjusted to both online and offline. In addition to increasing open-air screenings and online screenings, a group of international film masters such as Zhi Yuhe and Jia Zhangke lectured on the master classes of the film school. They also opened a network window to communicate with Chinese filmmakers face-to-face at the film festival held in this special context. .
At the same time, this year's film festival also canceled gathering events such as the Golden Goblet Ceremony and Red Carpet, Golden Goblet Award Presentation and Red Carpet, as well as the selection of the Golden Goblet Award and the Asian Newcomer Award, and the "Official Selected Films" were announced in the past year. Outstanding achievements of Chinese and foreign filmmakers. International film and television transactions will also take the "cloud market" approach. The organizing committee said that this will help to balance the prevention and control of the epidemic and the recovery of the film industry.
Reporter Xu Yinkang Yuzhan from Shanghai
Editor in charge: [Liu Xian]