China News Service, Xining, July 25 (Pan Yujie and Li Jiangning) "It is a major challenge to make ancient buildings a museum that people like. The protection of ancient buildings is not to be closed for a long time, but to be used and repaired normally. Healthy.” On the 25th, the Fifth China Scenic Spot Innovation and Development Forum was held in Xining, Qinghai Province, said Shan Jixiang, Dean of the Palace College.
It is reported that the forum was organized by the China Tourist Attractions Association five years ago with the theme of innovation. "This year's forum brings together cultural and tourism departments, associations, academies, and enterprises. Experts and scholars closely follow the development needs of the current tourism industry to provide suggestions, discuss and cooperate, and explore the road to recovery and revitalization of Chinese scenic spots after the epidemic." National Culture And Wu Kefeng, the second-level inspector of the Resource Development Department of the Ministry of Tourism, said.
The picture shows the Dean of the Palace Museum Shan Jixiang giving a speech. Photo by Pan Yujie
"Today, the construction of many domestic museums is increasingly pursuing regional culture and interactive dialogue with the people. Through historical precipitation, digital technology display, intangible cultural heritage performances, etc., they have their own personalities, and have both simple and modern life." Shan Jixiang said, “Through the historical information carried by cultural relics, letting people see the traces of the years and keep the green mountains and green waters is the ultimate goal of our exhibitions and research and development of cultural and creative tourism products.”
"In the past, visual landscape was our first or even the only requirement for scenic spots," said Wei Xiaoan, chief expert of World Tourism Cities Federation and president of China Tourism Association Leisure and Holiday Branch. "The new market environment pays more attention to comprehensive experience. Tourists need An all-round experience of eyes, ears, nose, tongue, body and mind."
Wei Xiaoan believes that the current domestic first-class tourism resources have been fully developed. In the future, according to the behavior types of tourists, we should create "view-type" ecological tourism, "home-style" rural leisure, "sahuan" theme park, "enjoyment" vacation, Scenic spots with different functions, such as "self-masochistic" special tourism, create an immersive experience of "feeling anywhere, seeing what you get".
"'Everyone gathers firewood and the flames are high'. This forum is a blend and collision, and it also provides ideas for the integration of Qinghai culture and tourism and high-quality development," said Cai Rangtai, deputy director of the Qinghai Provincial Department of Culture and Tourism. "Currently, We have worked hard to cultivate new opportunities in the crisis and have launched a series of programs to benefit the people and travel, and we will continue to build tourist attractions with unique Qinghai characteristics in the future." (End)