China News Service, Beijing, July 25 (Reporter Du Yan) Based on the normalization of epidemic prevention and control, Beijing restarted various activities in the "Beijing Consumption Season". Among them, 1.5 million government and enterprise consumption coupons will be issued at 10 am on July 26, including 1 million offline catering and shopping coupons and 500,000 smart product coupons.

  Affected by the epidemic, the Beijing Municipal Bureau of Commerce announced on June 24 that all offline promotion activities in the Beijing consumption season launched on June 6 will be suspended, and orderly control of online promotion activities that are likely to cause the gathering of personnel in express delivery links.

  As the epidemic situation continues to improve, the emergency response level for public health emergencies in Beijing has been adjusted from Level 2 to Level 3. The Beijing Municipal Bureau of Commerce stated today that on the basis of normalizing epidemic prevention and control, Beijing will restart various activities in the Beijing consumption season to boost consumer confidence and promote consumption recovery.

  Government and enterprise jointly issue consumer vouchers

  According to reports, 1.5 million government-enterprise vouchers will be issued at 10 am on July 26, including 1 million offline catering and shopping vouchers and 500,000 smart product vouchers. Consumers can receive them on the JD APP. ICBC will issue 50 million ICBC consumer vouchers, which will be collected in ICBC’s mobile banking, and will successively launch consumer vouchers for Alipay, WeChat, JD.com and other platforms to provide consumers with more choices in consumption channels.

  In addition, government-enterprise voucher will add a batch of catering and shopping companies in early August, and a batch of consumer voucher issuance platforms will be added to continuously increase the coverage of participating companies and meet the consumer demand in stores.

  On the basis of maintaining the existing preferential subsidies for consumer voucher card packages, starting from early August, companies that have already participated in offline catering and shopping consumer vouchers and companies that intend to register for new additions in the near future will reduce their corporate capital and bring the government to The company’s current 1:1 allocation has been adjusted to 2:1. For example, consumers can actually enjoy a discount of 120 yuan after receiving a card package for consumption in the store, of which the government subsidy is 60 yuan, and the enterprise has a profit of 60 yuan, which is planned to be adjusted to a government subsidy of 80 yuan. Enterprises make a profit of 40 yuan to help them alleviate their difficulties, and consumers still enjoy a discount of 120 yuan.

  Parent-child festival restarts to help raise children in summer

  The Beijing Municipal Bureau of Commerce stated that it is currently organizing activities such as Guoan Golden Crown Football Summer Camp, Deira Academy Science Summer Camp, Outdoor Classrooms in the Small Sports Hall, and live broadcast of the Tinder Safety Training Camp series, and it is hosting cool play games at Wanda Plaza in Xitieying. Bubble show and children’s fun buy market activities; on August 1st, a cloisonne intangible heritage tour will be carried out in Beijing Enamel Factory; in early August, Long Qingxiang, Hanxiang calligraphy, and children’s mothers will be organized in Changying Hualian and other business districts , Private Enjoying City, Tongren Glasses, Yongchuang Huisheng and other enterprises, carry out a series of activities such as parent-child performances, LOVEMORE market, and parent-child experience.

  Enjoy non-stop resonant discounts in all formats

  In terms of service-related consumer promotion activities, Meituan Dianping will launch the “Food Carnival” and “Super Weekend”, and 58.com will launch the “Home Selection·Quick Cleaning Season”, with more points, Hema, Meituan, Dingdong. Life service e-commerce platforms such as Cai, Shouqi Car-hailing, Ziru Life, and e-bagwashing will also launch various consumer promotion activities.

  In terms of commodity promotion activities, Wangfujing Department Store, New World Chongwen Store, Chang'an Shopping Mall, Chaobei Joy City, Cuiwei Department Store, Contemporary Mall, China Resources Colorful City, Ganjiakou Building, Wanda Plaza, Badaling Outlets, Longde Plaza, etc. More than 50 shopping malls will carry out shop celebrations, mid-year shopping festivals, cool summer festivals, summer carnivals, big-name exhibitions and other consumer promotion activities. Jingbaohang, BAIC and other companies will carry out car-themed promotion activities.

  In addition, a series of regional special events were launched simultaneously.

  Liu Meiying, deputy director of the Beijing Municipal Bureau of Commerce, pointed out that when enterprises carry out consumption promotion activities, they must implement various normalized epidemic prevention and control measures, and deal with various ceremonies, press conferences, and on-site exhibitions that are important and easily cause gatherings. Promoting consumption activities such as sales should be carefully planned, formulate specific epidemic prevention and control plans, and clarify measures such as personnel density control and safe production to ensure safe and orderly development of consumption promotion activities. When necessary, adopt flow restriction and diversion measures to manage and control key areas such as entrances and exits, hot-sale areas, and checkout counters to avoid crowds.

  It is reported that Beijing will also successively launch the "Beijing Information Consumption Season", "8.8 Beijing Sports Consumption Festival", "8.18 Million Stores Gourmet Gourmet", "Walk in Beijing", "Visit the Outskirts of Beijing", "Quality Home Furnishing Consumption Month", and "Starting Season", and Various night activities, etc., to meet the diverse and multi-level consumer needs of consumers. (Finish)