China News Service, Beijing, July 25 (Reporter Du Yan) In order to stimulate the enthusiasm for night consumption and promote the development of the night economy, the Beijing Consumption Season Night Beijing series will continue from June to November, 68 business districts and 300 brand companies , 2000+ brand stores, and online and offline linkages of Internet platform companies, provide consumers with a variety of night consumption activities, meet the diverse needs of night consumption, and strive to create version 2.0 of "Night Capital".
The Beijing Municipal Bureau of Commerce stated today that on the basis of normalizing epidemic prevention and control, Beijing will restart various activities in the Beijing consumption season to boost consumer confidence and promote consumption recovery. Among them, the Yejingcheng series of activities include four themes of YE consumption, YE culture, YE outdoor, and YE life.
Online and offline together to light up the night economy
From now on, the Douyin app will launch the "#dou来夜京城 Hot Topic Activity", and upload a video to participate in the topic to get a gift package.
WeChat Mini Program Night Map and Yejing City Consumer Guide WeChat public account will be launched on July 24 as a carrier for the Internet of Yejing City online activities, gathering various night activities and preferential information for citizens' reference and helping the night economy recover.
On August 8, Didi and Yejingcheng jointly launched the "Night Tour of the Capital, Not Afraid of Heat Waves" event, and launched an exclusive opening page for the Beijing Consumption Season Night Capital event. During the event period, users click on the event opening page entrance to receive their travel immediately Coupons, enjoy preferential travel immediately.
In addition, from August 19th to August 30th, Yejingcheng will join Hema Xiansheng to host an online late-night canteen festival. During the event, consumers can receive coupons on the Hema APP, and order food, crayfish, seafood, and drinks in the middle of the night. They can enjoy a supper without leaving home.
In the offline part, Yejingcheng cooperated with the on-site food courts of major business districts. Participating companies include Heshenghui 21st Street Late Night Canteen, Xinchenli Late Night Canteen, Bi Taomai Life Plaza Late Night Canteen, Zhongjun Century City Food Street, etc. At that time, catering merchants within the range of the event food street will launch the night map mini program, launching special dinner discounts and 20% off dinner coupons. Consumers can receive coupons online through the night map mini program, and they can use food coupons to consume at the Midnight Canteen Festival during the event. Special discounts and special foods bring consumption attractiveness to the late night canteen and help consumers through consumption. At the same time, the discount will bring consumption drainage for the landing merchants.
Night market gathers popular night capital
From July 25th to August 22nd, Donglang Cultural and Creative Park relaunched the "Best Summer" Musical Beer Festival. In the hot summer, music and wine are the best place to cool off in Tongzhou and light up night life.
From July 24 to August 10, a sugar market will be held on the first block of Hopson Kirin Xintiandi, where citizens can watch and experience the creation process while choosing their favorite items.
From July 24th to August 9th, Miyun Wanxianghui will hold multiple events such as the Tide Box Terminal Container Night Market and Summer Night Adventures. The container Tide Box Terminal theme night market block based on the industrial style will be the night battle of the Vientiane Basketball Challenge. Popular sports, culture, and entertainment activities such as the Karting Contest, Watermelon Festival, Oktoberfest, Chaoyin Midsummer Music Festival, etc. have created fresh and unique night-time consumption content and space for citizens.
National tide culture, film and television, exhibitions enhance the taste of night capital
On the night of July 22, Beijing builds a cultural experience community, and the long-held Christopher Marley Natural Biology Exhibition will land on the first floor of Longfu Building in Longfu Temple Commercial District. On August 7th, Longfu Temple will also bring Guochao Book Fair activities to the night capital. A wealth of books, cultural and creative products plus food collections will create a cultural feast that cannot be missed in the artistic atmosphere of Longfu Temple. .
An indispensable outdoor movie on summer nights. From August 8th to August 25th, the Greenland Colorful City Outdoor Film Festival will set up a viewing scene on the outdoor lawn, and there will be snacks and drinks on sale in the surrounding area. Friends who love movies can enjoy the food while feasting their eyes. At that time, all movies will be played for free, and friends who love movies and outdoor life will have a good place to enjoy the cool in summer.
It is reported that nearly a hundred night capital activities including night food, night entertainment, night shopping, night life, and night culture will be presented to the public one after another. (Finish)