Singer Taylor Swift - Zuma / Starface

Taylor Swift delivered by surprise this Thursday her 8th album, Folklore , and if the release date took all her fans by surprise, it is the sound of this new opus that has baffled fans the most.

In isolation my imagination has run wild and this album is the result. I've told these stories to the best of my ability with all the love, wonder, and whimsy they deserve. Now it's up to you to pass them down. folklore is out now: https://t.co/xdcEDfithq

📷: Beth Garrabrant pic.twitter.com/vSDo9Se0fp

- Taylor Swift (@ taylorswift13) July 24, 2020

Less pop, much more folk, even indie, it marks a turning point in the superstar's career, so much so that the iTunes store has classified it in the “Alternative” category, alongside other releases that we do not know. You wouldn't necessarily expect to see alongside Taylor Swift, like the latest album from psychedelic folk pope Devendra Banhart or a demo album from indie rock queen PJ Harvey. The star has already announced that she will present her record so that it is in the race for the award for best alternative album at the next Grammy Awards!

Insured box

And according to the first echoes, Taylor Swift is on course to win all the votes. In its review of Folklore , The Guardian gave the album five stars, assuring that "[the singer's] emotional acuity has never been so assured", while Variety was enthusiastic about this artistic turn at 90, even 180 degrees: "It's hard to remember a contemporary pop superstar who could have undertaken such a cleansing of the sonic palace." The Billboard pop bible speaks quite simply of a "tour de force in terms of writing".

Taylor Swift pours every inch of her current psyche into her songwriting on #Folklore https://t.co/3hnVmUeuDs

- billboard (@billboard) July 24, 2020

Folklore therefore seems to be a success on all fronts for a Taylor Swift at the height of her art and her popularity, just a few months after the release of her documentary Miss Americana . The icing on the cake: this surprise release allowed him to catch his sworn enemy Kanye West by surprise, who has not released, contrary to his promises, his new album Donda , scheduled for the night of Thursday to Friday. Taylor Swift promises that she didn't think about it when she scheduled the release of her record, but can we really imagine that a picky and perfectionist artist has forgotten this detail?

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