[Poverty alleviation story] Returning college students promoted the "Happy Pig Raising Method" to drive villagers to get rich
[Explanation] Listening to music, sleeping on Simmons beds, playing with toys, exercising, taking a bath... In the black pig breeding base in Sanjianxi Village, Zhangqiu District, Jinan, the black pigs are enjoying the noble treatment, eating and sleeping comfortably.
[Explanation] On July 23, the reporter learned in Sanjianxi Village that the black pig breeding base was founded in 2009 by Wang Yuanhu and Li Shaoqing, a couple who returned to their hometown to start a business. After graduating from university, in order to find a special way to raise pigs, they went to many places in China for detailed inspections, and finally launched the "Happy Pig Raising Method", which implemented the concept of happy breeding throughout black pig breeding, reproduction, growth, and slaughter. the whole process.
[Concurrent] Li Shaoqing, a villager of Sanjianxi Village, Zhangqiu District, Jinan City
At that time, we just thought, we have been in college for a long time, the pigs we raise must be different, so we equipped our black pigs with a lot of benefits. We have gradually gained recognition from consumers over the past few years. Now we have more than 20,000 members, which means that we serve restaurants with more than 20,000 families.
[Commentary] The image of "pigs" by Wang Yuanhu and Li Shaoqing left a deep impression on many people. With the continuous improvement of breeding experience, the black pig breeding scale of the husband and wife has increased from dozens of pigs to nearly 5,000 now. This novel breeding method allowed Wang Yuanhu and Li Shaoqing to live the prosperous life they yearned for. Li Shaoqing said that the hard life of childhood gave them a heart to help people get rich. At this stage, the couple not only established black pig free-range breeding bases in neighboring villages to drive the villagers to get rich, but also went out of Shandong to help the villagers out of poverty in Luxi County, Xiangxi, Hunan.
[Concurrent] Li Shaoqing, a villager of Sanjianxi Village, Zhangqiu District, Jinan City
We also went out of Shandong Province, and through our black pig free-range breeding base in Xiangxi, Hunan, we drove 100 local Miao village households out of poverty. Their village collective income can reach more than 600,000 yuan this year.
[Explanation] In Sanjianxi Village, there are many young people like Wang Yuanhu and Li Shaoqing. In addition to contracting special farms, many "post-90s" villagers also used novel sales methods such as live streaming and short videos to sell Sanjianxi Village’s special agricultural products to all parts of China. Using this model, Sanjianxi Villagers’ The purse bulged further.
[Concurrent] Liu Yanan, a villager in Sanjianxi Village, Zhangqiu District, Jinan City
Before, our agricultural products were sold in the traditional way, which is offline (sales). After our young entrepreneurs came back, we used online methods, such as Douyin, community and so on. During the epidemic, we sold our tomatoes through online advertising. We also promoted Yuanhu black pork and other specialties of our Sanjianxi Village in this way.
[Explanation] According to statistics, the collective income of Sanjianxi Village in 2019 was 3.03 million, which is expected to exceed 10 million by the end of this year, and the average annual income of villagers will increase by more than 10%. In an interview with reporters, Gao Shuzhen, party branch secretary of Sanjianxi Village in Zhangqiu District, Jinan City, said that Sanjianxi Village cannot be separated from young people in rural construction. Only with their inheritance and support can it be better developed. Sanjianxi Village welcomes more young people and university graduates to return to the vast world of the countryside. There are many opportunities for young people to discover and grasp.
[Concurrent] Gao Shuzhen, Party Branch Secretary of Sanjianxi Village, Zhangqiu District, Jinan City
Some new business forms and new business models that emerged in the post-epidemic period have stimulated our youth's enthusiasm for entrepreneurship and employment. In the future, sustainable development needs culture, technology, and young people's inheritance. This is the case in Sanjianxi Village, the same is true in other villages, society is like this, and China is still like this. So we must encourage young people to try them boldly and provide them with more experimental bases to make them successful.
Reporter Yang Fei
Editor in charge: [Li Ji]