Chinanews client, Beijing, July 24th (Ren Siyu) From July 24th, the Beijing Cinema has also officially "opened".
At around 23:00 on July 23, at Wanda Studios Shijingshan Wanda Plaza store, audiences came wearing masks one after another. They were waiting for the long-lost "Zero Spot" premiere-"Dolite's Fantasy Adventure" .
What preparations have the movie theater made to reopen after a lapse of six months? How does it feel to stay up late to watch the audience at the zero o'clock field?
On the evening of July 23, Wanda Studios Shijingshan Wanda Plaza Store, the entrance reminder set up at the entrance of the theater. Photo by Ren Siyu, China News Service
Cinema: The auditorium is reduced by half, and the seats are sealed with tape
On July 21, the Beijing Film Bureau announced that theaters in low-risk areas of the city could resume opening operations in an orderly manner on July 24.
At around 3 pm on the 22nd, the Xidan Store of the Capital Cinema became the first theater in Beijing to start pre-sales. The new film that was released at 10:30 on the 24th was pre-sold. With the enthusiasm of the audience, many shows quickly showed "full seats".
On the evening of July 23, at the Xidan Store of the Capital Cinema, the entrance passageway has been set up with "Entrance for Body Temperature Measurement" and signs for Beijing Healthbao. Photo by Ren Siyu, China News Service
There are also several theaters that choose to meet the audience at an earlier time. For example, Wanda Studios Shijingshan Wanda Plaza Store, CBD Wanda Plaza Store, Tongzhou Wanda Plaza Store opened the "Zero Field" on the 24th, and released new films "Dolite's Fantasy Adventure" and "Blood Warrior".
At about 22:00 on the evening of the 23rd, the reporter came to the Beijing Wanda Studios Shijingshan Wanda Plaza store. The staff had already been waiting at the entrance of the lobby. At the entrance of the studio, there is a meter line on the ground, and on both sides there are signs indicating "Please keep a safe distance of one meter" and Beijing HealthBao scanning code. Each audience needs to show the HealthBao green code and temperature measurement before entering the film. hall.
On the evening of July 23, at Wanda Studios Shijingshan Wanda Plaza Store, the audience scanned the QR code before entering the venue. Photo by Ren Siyu, China News Service
According to the requirements, the theater should adopt online real-name reservation, contactless ticket sales, and cross-seated ticket sales. The attendance rate of each show shall not exceed 30%, and the distance between strangers shall be more than 1 meter; the daily film schedule is reduced to half of the normal period, each hall and each show The screening interval should not be less than 30 minutes, and the viewing time of each movie should not exceed two hours in principle.
The staff of the cinema said that there were 10 cinemas in the original cinema. This time the resumption of work has opened 4 cinemas and 1 IMAX hall, which is half of the previous number. Among them, the IMAX hall originally had 433 seats, but only 88 were opened at the zero-point field on the 24th, and the remaining seats were all sealed with tape.
On the evening of July 23, at Wanda Studios Shijingshan Wanda Plaza store, the audience wore masks and sat separately, waiting for the zero-point show to start. Photo by Ren Siyu, China News Service
In addition, taking into account the requirements of epidemic prevention, the interval between each movie has been extended from half an hour to 50 minutes to 1 hour, and strict disinfection is required after each customer leaves. Compared with the excitement of the past, "safety first" is now more important.
Audience: Even if you go to work tomorrow at 7 o'clock, you still have to watch the zero o'clock field
Around 22:40 on the 23rd, the theater ushered in the first audience besides the reporters. Mr. Huang is a film and television practitioner. A few days ago, he called several movie theaters he frequented one by one. Most of them were not connected or had not resumed work. "On the first day the movie theater resumes work, we must come and support it."
A few days ago, he experienced the "excitement" of ticket grabbing at the Shanghai International Film Festival. He frankly said that he was quite calm when he grabbed tickets for the zero-point show, but "The first IMAX is actually quite happy. I will see later. The countdown may burst into tears."
On the evening of July 23, at Wanda Studios Shijingshan Wanda Plaza Store, the audience was waiting for tickets. Photo by Ren Siyu, China News Service
After 23:00 on the 23rd, more audiences entered the cinema. The audience who came to see the zero-point field was mostly young. During the interview, many people said that they were originally fans of movies, so they saw the preview of the zero-point field. I bought the ticket without hesitation.
"I just want to come! I choose the movies at random," said Ms. Zhao, who was watching the movie with her husband. In the past, she had to watch movies four or five times a month, so when she learned that the cinema was gradually returning to work on July 20, she started to keep reviewing the news of Beijing cinemas online.
It was the first time they walked into a movie theater after half a year. They missed this process more than they watched any movie. Ms. Zhao said that she originally wanted to wait for "Chinatown Detective 3" and other Spring Festival films, but finally decided to "don't wait and watch it!" Even if it was 7 o'clock the next day, she had to go to work early.
On the evening of July 23, at Wanda Studios Shijingshan Wanda Plaza Store, the audience waited for the ticket check in the lobby. Photo by Ren Siyu, China News Service
Even if you stay up late, you have to watch the zero-point field. For some people, it is a "sense of ritual", but it is also a "habit" for some people.
Mr. Xiao, who grabbed the last ticket to the zero-point show, said that he has always had a hobby of watching the zero-point premiere on Friday; a “hardcore movie fan” also said that he used to watch the zero-point show. Tell him, "I haven't watched the zero premiere this year, so I must watch it."
At 23:30 on the 23rd, movie ticket checking began. At the ticket gate, the staff provided each audience with individually packaged 3D glasses, special lens cleaning paper, and disinfectant and masks were placed on the table. At the conspicuous position of the ticket counter, there was a sticker "No eating or drinking in the hall, thanks for your cooperation". Under the reminder of the staff, the audience also consciously put their drinks aside.
On the evening of July 23, Wanda Studios Shijingshan Wanda Plaza store, the studio staff prepared 3D glasses, lens cleaning paper, disinfectant, and disposable masks. Photo by Ren Siyu, China News Service
New movies are popular, old movies are cheaper
As of 9 a.m. on July 24, according to the Taotiotiao platform, 47 cinemas in Beijing have opened ticketing services, of which the number of cinemas opened in Chaoyang District and Dongcheng District is larger.
What movies can the audience see on the first day of the resumption of work in Beijing Cinemas?
At present, the domestic premiere of "Dolite's Fantasy Adventure" and "Bloodblower" are scheduled to be released on July 24. According to the data of Maoyan Professional Edition, the two films accounted for 20.4% of the appearances in Beijing. Compared with 18.3%, the domestic new film "The First Parting" accounted for 12.5%.
On July 24, the trend of movie theaters in Beijing area. Source: Maoyan Professional Edition.
As for the re-releases of old films, the previous "dark horse" film "Manslaughter" is still very popular, accounting for 11.1% of the films. "Dream Travels", "When Happiness Comes Knock on the Door", "Zoo Crazy City" also has a large number of films. "Nezha: The Devil Boy", "Charlotte Troubles", "Wolf Warriors 2", etc. have set box office records China’s domestic films also appear in most theaters.
In addition, there are also a few pieces of "The Wind", "The Moonlight Treasure Box", "The Great Sage of the Westward Journey", "The Big Fish and Begonia" and "White Snake: Origin".
On July 23, the video information displayed at the Xidan Store of the Capital Cinema. Photo by Ren Siyu, China News Service
In order to attract customers, most movie studios introduced preferential fares during the resumption of work. For example, the tickets for "Monster Hunt", "Charlotte's Troubles", "Nezha's Devil Child" and "Begonia" screened in the Capital Cinema are all 5 yuan; Beijing Dayiao International Studios announced that due to the current stage Basically, it is a re-screening film. In order to repay the support of the audience, the ticket price of all films to be released is 4.9 to 15.9 yuan.
The audience is looking forward to the release of the blockbuster, the list is still being updated
At around 1:42 a.m. on July 24, at Wanda Studios Shijingshan Wanda Plaza, the zero o’clock show "Dolit's Fantasy Adventure" ended. Several viewers insisted on waiting until the subtitles were all broadcast and the lights turned on before choosing to leave. .
On the evening of July 23, at Wanda Studios Shijingshan Wanda Plaza Store, the audience waited in the theater for the start of the zero o'clock show. Photo by Ren Siyu, China News Service
Speaking of the movie-watching plan after the theater is reopened, many viewers said that they are still on the sidelines, hoping that more new movies and blockbusters will be released. A screenwriter said that compared to other regions, she felt that the types of films in Beijing cinemas were still a little less, and it was a bit difficult to find a cinema to re-show "The Wind".
Another audience member also admitted that he plans to wait for the release of the Harry Potter series on August 14. "There are not many new movies yet, but this is understandable."
Although the number of movie theaters that resume work is gradually increasing and there are loyal fans, under the conditions of a 30% attendance rate and a lack of blockbuster movies, how to attract more audiences to the theaters is still a problem that movie theaters have to face.
"Jojo's Fantastic World", "Interstellar", "1917", "Harry Potter and the Philosopher's Stone" 4K remake 3D version of the final poster.
However, there is also some good news to look forward to. Recently, more and more blockbusters at home and abroad have begun to announce their set dates. For example, "Taking Tiger Mountain", "Operation Mekong", and "Operation Red Sea" are scheduled to be rescreened on July 24; Nolan's classic film "Interstellar" is scheduled to be rescreened on August 2; it was nominated for Oscar for Best Picture "1917" will be released on August 7; "Jedi Men: Chase" and "Harry Potter and the Philosopher's Stone" new 4K repaired 3D versions will also be released on the same day on August 14.
The cinema is gradually reopening. Which movie do you want to watch most? (Finish)