Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, President of the Dubai Culture and Arts Authority (Dubai Culture), launched the strategic road map of the authority for the next six years, which focuses on achieving the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and President The Council of Ministers, Ruler of Dubai, for the future of the cultural sector in Dubai,
The promotion of the emirate’s position as a global center of culture, and an incubator of creativity and a meeting place for talents, in addition to ensuring a “faster recovery” of the cultural sector in the emirate, in the wake of the crisis that affected all vital sectors around the world due to the spread of the Covid-19 epidemic.
The launch of the strategic road map comes after the approval of His Highness Sheikh Mohammed bin Rashid Al Maktoum, the new perception of the authority, and in the light of the continuous follow-up and encouragement of His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of the Executive Council, and his approval of the new strategy that sets out for the authority The main axes that would enable Dubai Culture to fulfill its organizational role for the cultural and creative sector in the emirate, and enhance its endeavors to support the city's vibrant cultural system, and confirm the prosperity of its creative economy.
Optimism and confidence
Her Highness Sheikha Latifa bint Mohammed expressed her optimism and confidence in the ability of the Authority’s team, through its updated strategy to overcome the current exceptional situation with all the challenges it brought the world to intensify its efforts to face, and its possession of tools and ideas that will enable it to achieve the aspirations of the future government.
Her Highness said: “We were keen in developing the new road map for (Dubai Culture) to be a help in achieving the goals, which were set for us by His Highness Sheikh Mohammed bin Rashid Al Maktoum, in the forefront of which made Dubai a global cultural center, through clear stages, and we took into account All the possibilities that we may face due to the exceptional conditions created by the crisis (Covid-19), which affected the world and all its sectors, including industries and cultural activities of all kinds ».
Dubai does not recognize the impossible
Her Highness added: “Dubai does not recognize the impossible, and this principle that we grew up in and brought up in the school of His Highness Sheikh Mohammed bin Rashid, and I have great optimism in a new phase in which we continue to foresee the future, and my confidence is greater that we will be able to work hand in hand with our partners, institutions, companies, intellectuals, and artists. And creators in various fields of creativity, with unrelenting determination, from passing this stage and preparing for new achievements, supported by the full implementation of the law of establishment, which stipulates the authority’s role as a policy maker, organizer, enabler, operator, and supporter of the culture and creativity sector in Dubai ».
Luxury and happiness
Her Highness added: “We will continue our efforts to raise the level of well-being and happiness of the members of our cultural community, by enhancing the confidence of our creative audience, as well as by setting the necessary safety standards, which ensure the protection of creative industries and their prosperous return. Creativity is the most important guarantee in facing all challenges, regardless of their size and depth of impact, and (Dubai Culture) is keen to make creativity an integral element in the community’s consciousness, and a main feature of its features is a supply of intellectual richness that resulted in the diversity of its cultural tributaries and its unique blend with our Emirati cultural heritage. ”
clear vision
Her Highness Sheikha Latifa stressed the readiness of "Dubai Culture" to carry out its responsibilities towards the cultural and creative sector in the emirate, based on the ingredients enjoyed by the creative and cultural industries sector that qualify it to play a pivotal role in supporting the national economy. Her Highness said: “We have a clear vision of the great responsibility that it bears. The commission, as the body responsible for providing a creative system and an integrated environment to support professionals in the local creative sector, young talent and the general public in culture. There is no doubt that the creative sector has become an effective economic contributor to the gross domestic product of many countries of the world and strengthened its global position, and this sector will play a vital role in the rapid recovery from the repercussions of the global epidemic, and will ensure a prosperous future for all those involved in it.
Infrastructure
Her Highness indicated that "Dubai Culture" will work this year to link the objectives of the updated strategy with the sectoral performance indicators in the authority, and prepare for the implementation of the strategic road map. She concluded by saying: «During this year, we will apply our updated strategy to the organizational units within the authority, respectively, and we will start work on preparing internal and external infrastructure, which would support the implementation of the strategic (Dubai Culture) road map and achieve its goals.
starting point
The strategic map has been developed in the light of the outputs of several interactive workshops held by "Dubai Culture", and the authority’s leaders gathered with the most prominent actors in the creative sector and the cultural community in Dubai, and their strategic partners from government agencies and private sector institutions, to review the strategy, and lay the foundations and frameworks for its development and modernization . The workshops focused on mechanisms to keep pace with the roadmap for the goals of 2020, the "year of preparation for its fifty", so that it forms a starting point to stimulate the economic growth of the Emirate of Dubai, and enhance its cultural position at the local and global levels. The authority’s strategic performance indicators and list, and a list of programs and initiatives that would contribute to achieving the goals of “Dubai Culture” on the ground, were discussed during its march to anticipate and prepare for the future, and make changes that lead to qualitative transformations in the cultural scene of the emirate. In addition, the workshop discussions touched on the strategic role that the authority will play in enabling the creative sector and creating more jobs and opportunities for its members.
Head of Dubai Culture and Arts Authority:
"Achieving the vision of Mohammed bin Rashid, to make Dubai a global cultural center, at the forefront of the goals we are working on."
"We are working with our partners to get past the stage and prepare for new achievements in Dubai, which do not know the impossible."
"We took into account the possibilities that we might face due to the conditions created by the (Covid 19) crisis."
"We have a clear vision of the great responsibility that the authority has to bear, to provide an innovative system and an integrated environment."
Empowering the cultural community
This step is in line with Dubai Culture’s commitment to empowering the cultural and artistic community in Dubai, and it integrates with its efforts to contribute to achieving the vision of good leadership to make Dubai the happiest city in the world, while exploring mechanisms to overcome the consequences of the current exceptional situation, and work to find proactive solutions that help to alleviate Some of the pressures these exceptional times have placed on the creative community of citizens and residents alike.
Added Value
The road map is an extension and added value to the activities and strategic initiatives launched by Dubai Culture at the end of 2019, which laid the foundations for programs and initiatives in 2020, including the launch of the first long-term cultural visa in the world, with the aim of attracting writers, artists and creators, and consolidating Dubai's position as an incubator for the most important Arab and international talent and creativity, as well as the launch of the seventh edition of the Dubai Art Season, which witnessed within its activities the ninth season of the Sakka Arts Festival.
The creative sector plays a vital role in achieving a rapid recovery from the repercussions of the global epidemic, and ensures a prosperous future for all those involved in it.