How long will the live broadcast and short video of Chinanews client Beijing on July 22 be popular? How big is the market for "ear economy"? What changes can 5G bring? A few days ago, the "New Media Blue Book: China's New Media Development Report No.11 (2020)" was released to the public, and the report prejudged ten major trends in the development of China's new media.
Data map: Citizens are experiencing 5G mobile phones. Photo by Yin Liqin
Internet giant's new track: Actively deploy super App ecosystem
On the 22nd, the Institute of Journalism and Communication of the Chinese Academy of Social Sciences and the Social Science Literature Publishing House jointly released the new media blue book: "China New Media Development Report No.11 (2020)".
The report believes that the current development of new media in China presents ten major trends, including: new infrastructure drives the digital economy to usher in a stage of comprehensive speed-up and quality improvement; network security construction focuses on strict management and strict control and open innovation; live broadcast and short video are still in gold Development track; "5G+" accelerates industrial Internet changes; Internet giants are actively deploying super App ecology; Internet going to sea is facing development opportunities and challenges in a new stage; micro-communication value and media integration value return to its essence; "ear economy" bursts with market development vitality; The development trend of culture is "breaking the circle"; the construction of the digital social governance community is continuously advancing.
Specifically, the report believes that the new crown pneumonia epidemic has accelerated the development of China's industrial Internet, the consensus on the digital development of traditional industries has further consolidated, and the practice of industrial Internetization has accelerated.
In the future, 5G, cloud computing, big data, artificial intelligence, blockchain and other technologies will be closely integrated with industrial development, product research and development will be upgraded, the industrial chain will be optimized, and new product types, business models and management services will be born.
In addition, Internet companies have entered the live broadcast track one after another, and the live broadcast function has become standard for mobile applications such as social networking and e-commerce. "Live +" creates a scene where everything can be broadcast live, and the live broadcast and short video track have significant dividends.
At the same time, the report also emphasizes that network supervision in the fields of live broadcast and short video will be followed up quickly and continuously tightened. Live broadcast and short video will continue to exert public welfare and social value.
The report also mentioned "Super App". During the epidemic, new digital service models such as fresh food e-commerce, online office, and contactless services fostered user habits while accelerating the digital transformation of life services and allowing the platform economy to develop rapidly. Chinese Internet giants have seized the new track one after another, strengthened the functions of super apps, and new technologies have driven the continuous expansion of Internet application boundaries.
Data map: Merchants live live photo by Li Dian
Digital audio market ushered in new opportunities for development
The report also mentioned that the current "ear economy" burst into market development vitality.
According to Analysys data, the audio market in 2019 reached 8.772 billion yuan, an increase of 56.5% compared to 2018. According to data released by the market research organization IDC, China's smart speaker market shipments reached 45.89 million units in 2019, a year-on-year increase of 109.7%.
With the development of smart homes and products, the promotion of new technologies such as 5G, and the implementation of intelligent voice interaction systems, audio content usage scenarios will be rapidly expanded, and China's digital audio market will usher in new opportunities for development.
In the field of media integration, the report emphasizes that the strong public demand for information and the current status of information surplus during the new crown pneumonia epidemic have triggered people's thinking about micro-communication, media integration, and the value orientation of media integration.
As micro-communication and mobile communication have become the mainstream information dissemination methods, media integration continues to deepen, and new communication technologies continue to change. The value nature of news dissemination work deserves attention. New media work needs to focus on people. Therefore, constructive news will be the focus of future media business development.
Data map: a Hanfu studio. Photo by China News Agency reporter He Junyi
Online cultural content and platforms continue to "out of the circle"
In the field of culture, the report also emphasized that new communication technologies have given traditional culture a steady stream of vitality and vitality, and that "Internet + culture" and "smart + culture" have given birth to new forms of online culture. Cultural and creative products continue to integrate economic value and cultural value to innovate, and the cultural industry has a strong momentum of development.
According to the National Bureau of Statistics, the operating income of cultural and related industry enterprises nationwide in 2019 was 8662.4 billion yuan, an increase of 7.0% over the previous year. Online cultural content and platforms continue to "out of the circle", and online and offline influence has increased.
The report analyzes that, on the one hand, the industrial chain of cultural products such as network literature IP, network literature reading, digital publishing, film and television works, and related games has matured and developed. The "swipe screen" of the "Hou Lang" speech also shows that the online cultural platform represented by bilibili is continuously mainstreaming. On the other hand, online literature and other online cultures have made remarkable achievements in overseas markets and have become an important way to enhance the international influence of Chinese culture. (Finish)