Zhao Zhongxiang's calligraphy and painting "Qian Jing" Geometry
Expert: The celebrity effect causes the price of works to go up and down but lacks a corresponding evaluation mechanism
A few days ago, a blog post of "Zhao Zhongxiang's 900,000 paintings during his lifetime, 698 yuan after his death, was sold at a bargain price and no one wanted it, pitted countless investors" was spread on social media. What is the value of Zhao Zhongxiang's calligraphy and painting? Are calligraphy and painting buyers really pitted? In response, reporters from the Beijing Youth Daily conducted investigations and interviews.
Auction market: the highest ever sold 770,000 yuan
Did Zhao Zhongxiang's paintings in his lifetime sell for a high price of 900,000 yuan?
On July 16, 2016, at the 2016 spring auction held by Hong Kong Rongsheng International Auction Co., Ltd., Zhao Zhongxiang's painting "The Five Donkeys" was estimated at HK$800,000 to 1.6 million, and the final transaction price was HK$896,000, about RMB 770,000 yuan. This is the highest auction price of Zhao Zhongxiang's works in public reports to date. On November 29 of the same year, Zhao Zhongxiang's "Five Donkeys" (lens) with an estimated value of 1,000 yuan was auctioned at the "Beijing Weijia" auction.
As for whether Zhao Zhongxiang's "The Five Donkeys" of 770,000 yuan really has such high market value and artistic value, industry insiders did not make any comment, but the reporter of the Beijing Youth Daily found that the same year, Beijing Jiade auctioned the paintings. A famous painting by Huang Zhou, a famous Chinese painting master of donkeys, made a vertical scroll "Five Donkeys" in 1984, with a transaction price of 230,000 yuan, and the highest transaction price of the "five donkeys" theme of this master donkey can reach 1.265 million yuan. Renminbi.
In fact, a reporter from the Beijing Youth Daily found on Yachang Art Network and the domestic authoritative art website that, in addition to "Five Donkeys", Zhao Zhongxiang's calligraphy and painting works were sold at a price of 200,000 yuan to 300,000 yuan. ; 4 frames from 100,000 yuan (inclusive) to 200,000 yuan, one of which is in cooperation with Fan Zeng; 21 frames from 10,000 yuan (inclusive) to 100,000 yuan (not included); 5000 yuan (inclusive) to 1,000 yuan A total of 13 frames (not included); a total of 41 frames ranging from 1,000 yuan (inclusive) to 5,000 yuan (excluding); 11 frames below 1,000 yuan;
The above-mentioned auctions took place before the death of Zhao Zhongxiang on January 16, 2020. After his death, there was no information that his works would be publicly auctioned on Yachang Art Online.
Online shopping platform: 3800 yuan after unfolding without payment
A reporter from the Beijing Youth Daily searched on a treasure website and found three works of Zhao Zhongxiang's calligraphy and painting. Among them, a seller named "Jingyun Painting Garden" sold Zhao Zhongxiang's "Five Donkeys" online at a price of 3800 yuan. The platform shows There is only 1 item in stock and currently 0 people are paying. When the reporter contacted the seller and asked about the source of the painting, she claimed that it was obtained through a friend who worked in an art association. When the reporter asked if the price could be better, the seller said, "It can't be lower anymore. I'm already selling at a discount of 38,000 yuan from the original price."
A reporter from the Beijing Youth Daily also noticed from a certain treasure online that there was a shop selling the word "Fu" written by Zhao Zhongxiang during his lifetime, with a price tag of 688 yuan, and the inventory showed 17 items. The seller said that as an intermediary, when he met a client who wanted Zhao Zhongxiang's calligraphy and painting, and took a photo with him, he would introduce the client to Zhao Zhongxiang's "contact".
"These words "Fu" were given to me by many customers I introduced one after another, one or two pieces at a time, and I accumulated more. The last online transaction was when Teacher Zhao was alive last year. "The seller said, "As for the value of his work, will there be opportunities for appreciation in the future. Buy it if you like it, if you know it, don't buy it if you don't understand it."
Insiders: Don't chase celebrity effect collections
Due to the impact of the epidemic and the lagging nature of the auction market, it is impossible to determine the direct impact of Zhao Zhongxiang’s death on his calligraphy and painting works in the auction market, so it is currently impossible to prove the so-called "pitfall investors". But the storms caused by Zhao Zhongxiang's paintings and calligraphy can still arouse public reflection. Many experts and scholars and practitioners in the art field have also seen the hidden dangers.
Regarding the artistic level and market auction price of Zhao Zhongxiang's paintings and calligraphy in his lifetime, Wang Wenying, deputy director of the Central Academy of Painting and Calligraphy of the Jiu San Society, said in an interview with a reporter from the Beijing Youth Daily that this is a typical celebrity effect. It takes art as capital to operate, and the public's perception of art is too different, and there is no effective evaluation mechanism corresponding to the art level and market price, so it will be chaotic. If the people want value for painting and calligraphy, they must improve their artistic cognition, not blindly follow the celebrity effect of society, but also understand art appreciation.
Some experts believe that those Zhao Zhongxiang paintings and calligraphy and paintings sold on the online shopping platform may have been made for entertainment, and the value is not high. The buyer’s purpose is not for value investment or art collection, but to chase Zhao Zhongxiang’s celebrity effect, so It’s hard to talk about miserable investors, but it’s a lesson for speculators.
Text/Reporter Zhang Enjie coordinating/Man Yi