[Commentary] 2020 is quite unusual for Chinese film industry practitioners. Due to the epidemic situation, the film industry experienced a shutdown of nearly half a year, and finally waited for the "restart" news on July 16.
[Commentary] On July 20, the reporter came to Nanning National Cinema. Ma Kongwu, deputy manager of the marketing department, introduced to the reporter that the cinema had been out of business for nearly half a year, and when it received news of resumption of work, it seemed like a New Year. Because in half a year, the staff watched the ticketing hall in the past become deserted, but there was no way to be anxious.
[Same period] Ma Kongwu, deputy manager of the marketing department of National Film City
During this difficult time, we found some ways to increase revenue. (For example) We sold popcorn, snacks, and drinks downstairs, and then did many online activities online, including some pre-sale coupons and Some discounts allow viewers to purchase a batch of coupons first, and then put them back to use when we resume work. Then these batches of coupons have also made relatively large discounts and attracted a large number of viewers to purchase.
[Explanation] In the wave of resumption of the film city, it is essential to do a good job of watching the daily epidemic prevention work of the film. Ma Kongwu introduced that in addition to the daily scanning, temperature measurement and killing work, the studio will no longer sell tickets offline, and also set up interval reminders in the cinema.
[Same period] Ma Kongwu, deputy manager of the marketing department of National Film City
We set up a reminder with a one-meter interval in the theater, and then we have set up a lock seat in the system in advance, stop selling some seats, and let the audience separate when buying tickets online. of.
[Commentary] It is understood that this time the film industry resumes work, and the number of screening sessions will be reduced. The films played are also mainly replays.
[Same period] Ma Kongwu, deputy manager of the marketing department of National Film City
In terms of film layout, because of the requirement of this notice, the (film volume) can not exceed half of the original, so we have a part of the film layout that will be reduced than usual in the film layout, and then some of the current films are mainly some re-screened videos (Mainly), some of the more popular "Nezha" and "Wandering Earth" and "Charlotte Troubles" (films) will be played as the first batch of films, and then new films will be released afterwards.
[Explanation] Talking about the hope for the film city to resume work, Ma Kongwu said frankly that the most hope is that the epidemic will pass as soon as possible and life will return to normal soon. The audience can return to the cinema and experience the beauty of the movie.
Reported by Chen Yanyou, Yu Jingguang, Nanning
Editor in charge: [Li Yuxin]