Dubai Summer Surprises celebrates its current session in Dubai as a global destination for tourism and shopping, as the largest flagship brands in the retail sector collaborate in the city to offer many entertainment events and offers.
The Dubai Festival and Retail Establishment has succeeded in strong strategic partnerships with the retail sector in the emirate, to make the 23rd Dubai Summer Surprises one of the event’s best courses. The surprises offer seven weeks of deals, exceptional shopping experiences and premium promotions.
The executive director of Dubai Festival and Retail Festival, Ahmed Al Khaja, said: “Surprises have achieved continuous growth over the past 23 years, and they still maintain their position to become one of the most prominent shopping activities in the region, and they have gained great popularity among the UAE residents and visitors and have become an event awaited by the young one year after The other », stressing that this success would not have been achieved without the concerted efforts and permanent support, partnerships and common vision between the Foundation and its partners in the retail sector in Dubai.
He added: "We are grateful for the rewarding ideas and promotions offered by our partners every year for the success of the Dubai summer season, and we will continue to work together to make each session of the Dubai Summer Surprises bigger and more exciting."
Unique opportunities
For his part, said Al-Futtaim Group Director for the retail and entertainment sector, Timothy Earnest: «Dubai Summer Surprises is keen to provide distinguished opportunities for shoppers and offer attractive discounts».
He added, “Dubai Festival City Mall and Dubai Festival Plaza will participate in these offers to provide rewarding opportunities for customers. We look forward to welcoming customers during the summer to seize the opportunity to shop at the best discounts. ”
For his part, General Manager of the Real Estate Department (UAE, Bahrain and Oman), the shopping centers of “Majid Al Futtaim Real Estate”, Fouad Mansour Sharaf said: “Dubai Summer Surprises is based on achieving a comprehensive and enjoyable experience for visitors, as our shopping centers are not only major retail sites, But it also plays a special role by providing spaces to play and eat and achieve the happiest moments with loved ones and friends. ” For his part, CEO of the Arab Motors Company, the main car company in the Abdul Wahid Al Rostamani Group, the exclusive agent for Nissan, Infiniti and Renault brands in Dubai and the Northern Emirates, Michel Ayat, pointed out that the Dubai summer surprises come this year at a time when the state welcomes the return of people to normal life . He said, “Arabian Automobiles has always been proud of its strategic partnership with this event since its inception, and we are seeking this year to provide the necessary support to raise everyone’s morale, to ensure a return to the path of their usual lives, by offering attractive offers to our brands.”
As for Deputy CEO and CEO of Dubai Duty Free Company, Colm McLoughlin, he said: “We are delighted to continue as a strategic partner for this annual summer event, and with flights gradually resuming, along with the reopening of part of the retail operations in Concourse B and Building 2, we look forward To welcome visitors in a safe place where we provided personal assistance to customers in Concourse B ».
He explained that «for more convenience for shoppers, the Click & Connect service was introduced, allowing customers to order online 48 hours before travel, with the opportunity to receive goods upon departure, and for the first time we launched home delivery to UAE residents who are not currently traveling ».
For his part, General Manager of Retail Banking at National Bank of Ras Al-Khaimah, Frederick de Melker, described the Dubai Summer Surprises as more than just unique shopping deals, it is a great way to start the summer in Dubai. He added, "This summer's Dubai surprises are very special, as they offer unprecedented deals and experiences in the commercial centers, while taking responsibility and maintaining social distance."
While the CEO of Nakheel Malls, Omar Khoury, said, “Dubai Summer Surprises is one of the most popular events in the annual calendar of the retail sector in Dubai, and it is great to participate as a strategic partner again in this year’s session, as Nakheel Malls continues to welcome visitors and shoppers again through 12 of our destinations, and we look forward during the surprises to receive residents and tourists in Nakheel Mall, Ibn Battuta Mall, Dragon Market and The Point through the pleasure of various shopping, offers and discounts, and an opportunity to win prizes amounting to more than 500 thousand dirhams ».
While the general manager of Etisalat in the Dubai region, Abdullah Salem Al-Manea said: “Etisalat is proud of its partnership with the Dubai Festival and Retail Festival, through the Dubai Summer Surprises, which will offer its visitors many events, discounts, entertainment shows, digital experiences and others.”
“We look forward to the brilliance of this annual event, which has become a pivotal contributor to the development of the tourism and retail sector in Dubai. As the strategic partner of this event, Etisalat seeks to enrich the experiences of customers and visitors by providing them with the best services and various offers during the exceptional event.
an important event
Director of Public Relations and Corporate Communications of Mercato and Town Center Jumeirah, Nisreen Bustani, confirmed that "Dubai Summer Surprises" is an important event at the regional level and one of the attractions for visitors to shopping centers during the summer, as Dubai continues to enhance its position every year as a selected summer destination and the most important cities in the world for shopping lovers And deals. "Mercato is proud to be one of the most important strategic partners of the Dubai Events and Retail Corporation. During the Dubai Summer Surprises, Mercato and Town Center Jumeirah host a range of special offers and discounts. Dubai Summer Surprises attracts many visitors to the malls, as it offers an outstanding array of international events and activities, in addition to the wonderful promotional offers offered by retail stores.
Ahmed Al Khaja: We will continue to work together to make each of Dubai Summer's surprises even bigger and more exciting.
7 weeks of entertainment events and special discounts during surprises that last until August 29.