China News Service Client, Beijing, July 17 (Reporter Shangguanyun) In recent years, the domestic children's book market has been quite popular. With people's attention to children's reading and parent-child reading, children's book picture books are becoming more and more popular.
However, "books are right and wrong", some popular children's books can also easily become a stolen area. Recently, a post was posted online to remind people to pay attention to whether children's books are genuine and not to fall into the trap of illegal book sellers.
In fact, pirated children's books are often made indiscriminately, which not only harms the legitimate rights and interests of the authors and other parties, but also is not conducive to the health of young readers.
Similar values, but pirated children's books
On the 16th, a post was circulated in the circle of friends. The content was to remind parents to beware of "ubiquitous" pirated picture books for children's books, and not to fall into the trap of illegal businesses.
The comparison between the two versions of the "Little Bear is Busy" picture book. According to the label in the figure, you can see that the pirated children's book picture book "The Little Bear is Busy" has burrs and unevenness. Photo courtesy of CITIC Publishing Group
The post mentions the best-selling "Little Bear is Busy" series of picture books. The reporter contacted Zhang Chao, the marketing editor of the book publisher. She said: "We found on some platforms that someone is selling "Little Bear is Busy" at a 30% discount. This discount is lower than our cost."
"My colleagues in the distribution department quickly placed an order and bought a set. When the book was handed over, it was found that it was not genuine and the pictures were all fake." Zhang Chao said that he could see obvious mold and burrs on the paper of the pirated book. , "At present, we have started to protect our rights."
It was not only the publishing house where Zhang Chao was involved in the piracy. "Children's money is best earned", this sentence is also applicable in the book market, parents always buy books for children unambiguously. There are also unscrupulous businessmen who are "stubborn" and want to take the opportunity to make a profit.
"We published the "Wolf King Dream" has been pirated, the author is Shen Shixi, and many of his works have also been pirated." A staff member of Zhejiang Children's Publishing House introduced.
According to media reports, the National Office of "Erotic and Anti-crime" and the National Copyright Administration jointly released the top ten national cases of cracking down on infringement and piracy in 2018. Among them is the case of Beijing August 8 sales of pirated children's books, involving a code of 91 million yuan.
In addition, in April 2020, the “anti- pornography and illegal” department of Wudi County, Binzhou City, based on reports from the masses, conducted law enforcement inspections on 7 local warehouses and seized a large number of suspected infringing and pirated children’s books. More than 1.8 million volumes of children’s books, including Piggy Page 2 and more than 31 million yuan, involving 19 domestic publishing houses.
How bad is the bad quality pirated children's book
Inferior pirated children's books not only harm the rights of publishers and authors, but also readers.
Genuine "Wolf King Dream" book cover launched by Zhejiang Children's Publishing House. The book also "encountered" piracy. Photo courtesy of Zhejiang Children's Publishing House
There are many ways to make pirated books. There were media exposures before, some of which were to re-enter, typeset, and print the original book; some scanned the original and printed directly.
The other way is more "hidden": genuine books are only in hardcover, while pirates have launched paperback editions, and the prices are much cheaper. According to industry insiders, the best-selling children's books tend to become pirated "heavy disaster areas".
"In order to reduce costs, pirated booksellers have caused content deviations due to indiscriminate production. Taking picture books as an example, pirated picture books are often directly copied, and the sharpness of fonts is greatly reduced. Children's eyesight will be affected if they read such text for a long time." "Xiao Xiong is very busy" "The editor of the series of books Yu Miao analysis.
Reading promoter Li Zhengrong said that genuine children's books use soybean oil to adjust the ink, so it doesn't smell too pungent, but pirated books are different. In order to save money, the quality of the ink used is very poor, and heavy metals are harmful. health.
Yu Miao also mentioned that the pirated books have not been calibrated and corrected by professional printing masters and editors, and the picture clarity and color reproduction are greatly reduced. This level of children's books can hardly bring any artistic enlightenment to children. .
Keep your eyes open: how to identify pirated children's books?
For parents, there are relatively simple and easy ways to identify pirated books.
"Little Astronaut" in the "Little Bear Is Busy" series of children's books. It can be seen that the cover color of pirated children's books is relatively blurred. Photo courtesy of CITIC Publishing Group
Yu Miao introduced that when a children's book is available, first look at the appearance. The cover of a pirated book is often not correct in color, and you may smell the inferior ink when you turn it over; then it depends on the binding, the genuine book is relatively strong, and the binding line of pirated books is often not strong, and it is easy to loose pages.
"Turning open the text, pirated books often appear blurred text, color distortion, typos. The color of the genuine book can restore the color and texture of the artist's original painting to the greatest extent, the text is clear, and the reading experience is good." Yu Miao said.
There is also a straightforward way to "look at the price". Yu Miao said that the back cover of a book is generally marked with pricing and actual selling price. If the selling price is a super discount of less than 30%, then you need to be on your guard. It may be a pirated book.
"As for some picture books with wholesale words and a few dollars on some shopping platforms, there is a high probability that they are pirated books," she said.
Li Zhengrong also said, "When buying a book, parents should not forget to read the copyright page. For example, the imported genuine books all have an introduction number. If you are accustomed to online shopping, look for a publishing house or a qualified online store."
What can I do to solve the problem of piracy?
In addition to the readers' need to increase their vigilance, the efforts to curb piracy require the joint efforts of relevant departments, inside and outside the industry, and many other aspects.
Data map: Jiangsu Yancheng law enforcement officials carried out law enforcement inspections on the illegal sale of pirated children's books in a daily necessities store
Zhang Hongbo, director general of the Chinese Copyright Association, said in an interview with a reporter from ChinaNews.com that when writers or publishers find pirated books, they can report to the local “sweeping pornography” and demand investigation. The National Copyright Administration and other four departments have carried out the "Sword Net Operation" for 16 consecutive years, specializing in the treatment of online infringement and piracy. Right holders can complain to the copyright bureau in their jurisdiction, request investigation and prosecution, investigate the administrative responsibility of the infringers and pirates, and even transfer them to the judicial authorities to pursue criminal responsibility .
He believes that to curb piracy, relevant authorities should strengthen supervision, establish a "blacklist" system of infringing companies and infringing books, and promptly recall and destroy publications that do not meet the "Publication Regulations" and related standards.
Earlier, Dandelion Children's Books, the Chinese Copyright Association and the Beijing Reading Season and other institutions joined hands to advocate and issue an initiative to resist piracy to readers: respect copyright and insist on originality.
"Publishing industry associations should establish industry self-discipline rules. If they violate laws and industry norms, they must take corresponding punishment measures, such as recommending administrative authorities to carry out warnings, fines and other administrative penalties according to the illegal circumstances, and the publishing industry should establish a publishing credit system." Zhang Hongbo said. (Finish)