The client of Chinanews.com, Beijing, July 17 (Yuan Xiuyue), Chaoyang Theater in the East Third Ring Road of Beijing, recently staged a "48-hour reversal drama".

　　On July 16, the National Film Administration issued a notice that low-risk areas could resume business in an orderly manner on July 20, under the premise of effective implementation of various prevention and control measures in movie theaters. Middle and high risk areas are temporarily closed for business.

　　However, just 48 hours ago, the Chaoyang Theater reopened nearly 6 months after it was closed, but it was not movies and performances that appeared in the theater, but all kinds of fresh food. The old performance information on the bulletin board was updated by the new price. Single coverage.

Chaoyang Theater. Photo by Yuan Xiuyue

　　From the theater to the Huimin convenience store, some netizens lamented that the theater is really difficult. On the afternoon of July 16th, China News visited the Chaoyang Theater on the spot. The banners and signs of the Fresh Food Service Center have been removed. The word "stop business" was affixed to the door, but from the glass door, you can still see To fresh vegetables and fruits. Residents from around came to buy food and were also blocked from the door. The staff said they did not know when to resume business, and the person in charge said they would close.

A sign of closure is posted at the entrance of Chaoyang Theater. Photo by Yuan Xiuyue

Cinema staff sighed: "Finally don't need to do micro business"

　　Within 48 hours, experienced a transition from opening to closure. In fact, not only the Chaoyang Theater, but cinemas all over the country are welcoming the long-awaited moment. Cinema staff who do micro-commerce, express delivery, delivery, food stalls, wine, and beverage sales will gradually return to normal track .

　　Some theater managers have fried crayfish at home for takeout from April. Originally I just wanted to experience it, but I have been doing it for two months because the theater does not open. At the beginning of July, he had no choice but to stop the basic salary of his employees, and when he was about to carry it, he finally waited for good news.

On July 16, Bona Studios in Chaoyang District of Beijing was still closed. Photo by Yuan Xiuyue

　　Some theater managers started self-media, made vlogs, and sold movie peripheral products. In early July, they accepted the advice of their peers to start selling alcohol. They were also used by friends to make money from various micro-businesses. Now, her social account has changed from sideline to theater resume information such as release list.

　　There are cinema employees who work part-time on bicycles and move more than 20 days on the road. They are full of anxiety and uncertainty. Until yesterday, he said that this should be the best sleep in the past six months. Some people just received the news that they would resume work on July 25 when they were about to submit their resumes. Some people immediately ended part-time work and returned to work in theaters in advance.

Data map: Pedestrians pass by outdoor advertising in a movie theater located in Wangjing District, Chaoyang District, Beijing. China News Service reporter Hou Yushe

Shortage of staff, fewer new movies, attendance rate...Resuming work has to take place slowly

　　However, a lot of preparation work needs to be done to put the theater projector back into operation. Many problems such as shortage of staff, equipment damage, movies, keys, etc. need to be resolved urgently. Chinanews.com noted that the loss of cinema staff is outstanding, and some only have a cinema manager, and many theaters are issuing recruitment announcements. In addition, the screening list and attendance of the theater are also factors to be considered.

Cinema recruitment screenshot

　　A theater employee told Chinanews.com that they had confirmed to resume work on July 20, but had not yet notified to go to work, and their colleagues also left a few. In addition, she said that because the film has not been determined, she should review the film first and wait for a certain day to show the film before making preparations. Some theater employees from Jiangxi also said that the theater where she is located has not yet been notified of the resumption of work, and no information from the same city has been heard in the group. However, the theaters in other cities have been cleaned by the notification.

　　Industry insiders predict that some theaters may not open on time on July 20th, "you have to wait, not so fast."

　　At present, there are not many officially scheduled new films. "The First Farewell" is the first film scheduled for July 20. The film is scheduled to be released in all theaters in the country. They are currently working overtime. Copy, and the hard disk will be mailed to all the theaters with the fastest express delivery.

Poster of "The First Parting"

　　On July 20, there is also the documentary "Bright Fire", the cartoons "Mr. Miao" and "Fool's Brothers" are scheduled for July 31, "I Wait for You at the End of Time" and "Buckwheat Madness" are scheduled for the Valentine's Day lover Festival (August 25).

　　The rerun of the movie will be the main theme after the theater resumes work, "War Wolf 2", "China Partner", "Wolf Totem", "What makes you home", "Zodiac", "Beijing Love Story", "Mermaid", "Capture of the Demon" and "Feng Sheng" "Travel of Dreams" is expected to be released in the near future.

"Buckwheat Crazy" poster

Film and television companies in the first half of the big loss commercial blockbuster pick period

　　At the end of January, many Chinese New Year films such as "Chinatown Detective 3", "Emergency Rescue", "Jiang Ziya", "Winning the Championship", and "Pioneer" were collectively withdrawn. According to the Cat's Eye professional version, these films were shortlisted as "TOP10 to be watched". However, if you want to see these movies in the theater, you may need to wait a bit longer.

　　Recently, many film listed companies have announced their first half of 2020 performance forecast, the situation is not optimistic. In the first half of this year, Jinyi Film and TV's net profit is expected to have a loss of 310 million to 390 million yuan, and Wanda Film's net profit is expected to have a loss of 1.5 billion to 1.6 billion yuan. In the same period last year, the net profit of the two was 55.2 million yuan. , 520 million yuan.

　　In the first half of the year, Beijing Culture, Huanrui Century and Ciwen Media also suffered losses to varying degrees. In the first quarter, Huayi Brothers, Great Wall Television, Tangde Television, Hengdian Television, and Happiness Blue Ocean also showed losses.

　　The reasons for the loss include the withdrawal of Chinese New Year movies, the closure of movie theaters, and delays in filming of film and television dramas. Nearly 200 direct-operated cinemas of Jinyi Film and Television and more than 200 franchised cinemas under Guangzhou Jinyi Pearl River Cinema Line Co., Ltd. all suspended operations, which directly affected operating income. More than 600 domestic cinemas and overseas cinemas of Wanda Films closed down, and "Chinatown Detective 3", which was controlled by the main voter, failed to be released as scheduled, resulting in a big loss in performance.

　　Zeng Maojun, the president of Wanda Films, revealed to the media that "Chinatown Detective 3" was originally intended to be released in the summer season. "But it's too late." Now it is impossible to determine the final schedule. Chinese New Year stalls.

　　Due to the large investment and weakened ability to take risks, blockbuster films will also be more cautious in choosing the schedule, and many movies are currently on the sidelines. Current movies to be screened include "Chinatown Detective 3", "Jiang Ziya", "Mermaid 2", "Championship", "Emergency Rescue", "Pioneer", "749 Bureau", "Antique Bureau Central Bureau", "Hello, Li Huanying" and "Feng Shensan" "Trilogy", "Assassination Novelist", "Rock Solid", "Fox Hunting Action", "Li Na", etc.

　　However, on the other hand, the psychological state of the public is also showing a good trend. According to a survey conducted by the Cat’s Eye Research Institute, the proportion of audiences expecting to return to the theater reached 88% in May, close to 90%.

　　With the increased willingness to watch movies and the gradual recovery of the market, I believe that the day when the exciting blockbuster will be released will not be too far away. (Finish)