A promising artistic activity, and successes that Emirati rapper Khalifa Al-Rumaithi was able to achieve in the recent period, and crowned her a while ago by signing an artistic production contract with one of the largest international companies specialized in the world of music, opening the way for him to achieve his dream of reaching the world.
While Al-Rumaithi is working on dedicating a new experience in "rap" and presenting his songs in it exclusively in the Arabic language and in the pure Emirati dialect, believing in him the value of dedicating the principle of identity and his constant search for excellence in the world of youthful song that he describes with the ability to reach wider segments, stressing that the numbers Watching and following on social media reveals great successes that the song "Rap" has finally achieved.
For Al-Rumaithi, Khalifa’s step seems to be not only a dream, but a project that he is busy with accomplishing, describing him at the beginning of his dialogue with “Emirates Today” with a tone of confidence, saying: “I bet on the journey of the Emirati rap speaking the vocabulary of the local dialect, on the global step that I am heading today ».
Wholesale successes
Al-Rumaithi stopped at his latest songs, which he recently released, and the success of my song "Abiha" and "Let us clarify things", which were filmed in a video clip, alongside Its Not Right, which achieved great follow-up numbers through social networking sites and the YouTube platform, which helped the singer to communicate With Universal Music Mena.
Al-Rumaithi emphasized that his new cooperation with that company since last March is "the right gateway to launching towards the world, given the prestigious company’s professional cadres, whether in the field of music, or in the digital world, as well as in the field of specialized technical consulting and providing successful ideas." He added, “In our first technical cooperation, the song We Taking Over achieved a great success, boosted by the numbers watching (YouTube), which reached more than 954 thousand followers, which is a big number for a new song that was launched early last April in partnership with the well-known rapper Adamillion, Whom I was honored to work with on this joint song. ”
Topics
On the ideas and topics that the Emirati rapper is keen to include in his youth songs, Al-Rumaithi emphasized his interest in the issue of demand for speaking in the Arabic language, which is still weak among the youth who love this color compared to the English language, in addition to the departure of many young people in the recent period from many One of the authentic Arab customs.
"I always want to address problems that arise in society, especially among the youth, so I gradually began to move away from singing in the English language at the expense of Arabic in which I hope to reach a stage where I can present (rap) an Arabic speaking in the pure Emirati dialect, which is A goal I seriously strive to achieve so that everyone is familiar with the vocabulary of the original and flexible dialect, which is able to communicate ideas and topics that are stuck to their local environment. He saw that there is a unique feature of the rap songs, which is its ability to give the singer a wider space to discuss and express his thoughts and messages that he aims to deliver to the public, compared to the elements of the song, which is governed by the necessities of rhyme and poetry, both eloquent or spoken, and the melodic and musical phrases accompanying the words.
Al-Rumaithi stated that the Gulf and Arab audiences in general started to accept rap songs not only in a limited way, but on a large scale, compared to the past two years, which witnessed a special celebration of this youthful singing color, especially by the official institutions and cultural bodies organizing mass parties. It confirms the increasing popularity of Arab "rap" youth groups, despite the novelty of this art compared to other lyrical and musical arts.
Technical partnerships
Khalifa Al-Rumaithi revealed close technical partnerships that he will bring together with the distributor Amer Al-Jaal, in a song that will soon be titled "I am Mostans", in addition to a new song that he has left talking about until a later time, as he intends to launch it at the end of this year, capping the successes he achieved in the recent period. He pointed out that his song "What You Know" has achieved nearly 400,000 followers since its launch early last month. And the rapper continued: “In 2019, I set a goal, which was in the stage of establishing a solid artistic breakthrough, and allowing the public to get acquainted with my talent, at a time when this year was the culmination of the efforts of years since I launched in 2005.”
Not for hurtful words
In parallel to the successes achieved by Khalifa Al-Rumaithi in his field, the Emirati rapper is betting on presenting a purposeful art that is committed to perpetuating positivity, and that, despite the fact that most subjects of this lyric color often deal with negative phenomena, the artist always strives to avoid words Prey and indecent in dealing with various issues.
He added, “Every singer has the right to raise topics of interest to him, in a manner and manner consistent with the nature and privacy of the society to which he belongs. And I try to educate my children on the principles of respect and appreciation, and this in itself is a conviction that pushes me towards making sure to select the vocals of the songs of my audience, which I consider my large family worthy of appreciation and fine art ».
- it began to gradually move away from singing in English at the expense of Arabic.
- The Gulf and Arab audiences have begun to accept rap songs on a large scale.