Taking pictures of dogs can also be a profession
He Qiyue's daily job is to get along with the dog. A dog who had never met him may be restless when he was just brought to her, making a whine. After a few minutes, the situation is very different, and the intimacy of one person and one dog is visible to the naked eye. At this time, her husband Zhang Tianhang will use the camera to record the moment when the dog "reveals the truth"-either prostrate and roll around, or stick out his tongue to chase and make trouble.
They claimed to be pet photographers. In the past, this occupation was not recognized as a formal occupation by the state. When the elders asked, their explanations were futile. The questions of elders are roughly the same-why do others have to spend money to take pictures of pets?
However, with the continuous improvement of economic level, more and more people understand pet photography, Zhang Tianhang's photography order has been reserved until next year. If it is not the impact of the new coronary pneumonia epidemic, their branches should have opened in Guangzhou and Shanghai.
After entering the new century, new industries, new formats, and new models are constantly emerging, and new occupations like pet photographers have also developed. Since my country first released new occupations year by year in 2004, more than 150 occupations have been added to the National Occupational Classification, and more and more young people are devoted to these emerging occupations.
Youth market
Many new occupations arise from people's "happy consumption", which is more like a market for young people. This is the case with pet photography, because after 1980s and 1990s, the perception of pets is different from their previous generation, so this market can continue to develop.
There are many elders who have questioned the choices of He Qiyue and Zhang Tianhang. In their eyes, the status of pets is not high, let alone those who serve pets. Out of courtesy, although they didn't understand it at the beginning, they would boast of being creative. After all, it was a young people's entrepreneurial project; slowly, the family began to feel that they were not doing business properly and persuaded them to change jobs. He Qiyue's mother-in-law even started a new company directly. After everything was arranged properly, they let their husband and wife go to work in the new company.
He Qiyue and her husband refused. They like pets and believe in their choices.
In 2010, they studied pet photography for the first time while studying in the UK. In the process of repairing a computer at one time, the repairman accidentally saw photos of pets in their computer and felt that they had taken a good picture. They hoped that they could take a group of their dogs to offset the cost of repairing the computer.
This made them overjoyed. He Qiyue said that the price of repairing a computer is about two or three thousand yuan, which is not cheap, and it can not be more cost-effective to use a pet to offset it. Through repair masters, they knew the existence of pet photographers, which was very popular in Britain at that time, and Zhang Tianhang majored in canine photography. After some research and discussion, the couple decided to return to China to start a business.
It takes a while to nurture the market. After returning to China, they posted free photo posts in some pet forums and also actively participated in the discussion of some pet topics. They set the price of the photography package as low as possible. The price of a set of more than 200 negative photos and 30 refined photos is priced at 400 yuan, and they receive orders of one or two hundred yuan regardless of size. A few months later, the popularity opened, and more and more people came to admire it; more than a year later, their husband and wife shop in Beijing has balanced their income and expenditure; and now, they have left the lens for nearly 50,000 dogs .
He Qiyue and Zhang Tianhang never wavered about their choices. Zhao Pengchuang also believed in this. To this end, he resigned from China Railway Communications Signal Co., Ltd. for 6 years and became a secret room escape designer.
During the period when he just resigned, Zhao Pengchuang's parents were not happy, but they were not good at scolding him. He could only call euphemisms every day to persuade him to change his mind. Father can call him six or seven times a day, each time starting with a different topic, but ending with the same topic.
However, Zhao Pengchuang saw the market potential of the emerging industry of offline immersive reality games. He said that offline games are more immersive and socially active than online, which is in line with the entertainment trends of young people. "I think I have the ability to design a script and run a physical store. Why not try it?"
The market did not disappoint him. In just three years, his company's staff has expanded to more than 70 people, and the immersive chambers he designed have been opened in Beijing, Wuhan, Hangzhou, and Shanghai. The preparations for the chambers have also been put on the agenda.
Let's walk together
Before resigning, Zhao Pengchong was an engineer and a programmer. In his view, designing a good script for the secret room was much harder than typing code.
In order to create a western cowboy-themed script, Zhao Pengchong and team members have watched the classic western cowboy film and television drama. There have been dozens of novel materials, and it has been discussed for more than a month before writing. In the text, the details related to the organs and performances related to the scene are separated and then separated. Finally, the model drawings designed in the computer alone exceed the size of 100G.
"This is a comprehensive job, and screenwriters, art performances, game links and institutions are indispensable." He said that in an immersive room, the player is the character in the script, so all interactions must be designed naturally, clothing, lines No play is allowed, which must be taken into consideration during the script writing stage.
At the construction stage, it is necessary to plan the site space and player movements based on the actual site, but also write copy and puzzles, and meet the needs of the agencies involved in the secret room with the project construction party. For example, when you step on a certain position, the light will go out; in the gun battle, the "bang" gun sound will be heard all the time, etc. These links are slightly delayed or poorly connected, which will affect the player experience.
Most people choose to pursue a new career because of love. Zhao Penghuang was willing to spend a year when he designed and polished a new script for a secret room, and He Qiyue and Zhang Tianhang also exhausted ideas on scenes and props in order to take a set of ideal photos. But at the same time, young people who are engaged in new occupations will also face difficulties that they would not have encountered in traditional occupations.
As the scale grows, the main problem that troubles He Qiyue now is the employment problem. There is no standard for pet photography. Pets are always in an unstable state and need professional photographers to guide them, but there is no corresponding talent on the market. "Our employment cost is very high," she said. Everyone recruited needs to be an apprentice first. It takes several months to train. Some people have learned to leave, and some people can't hold on halfway.
Some experts pointed out that compared with the development speed of the industry, there is a huge talent gap in each new occupational field, and the existing talent training system is still a shortfall. In addition, because it is difficult to fully define the description of the new position, the new occupations cannot be directly classified in terms of occupation recognition, so they are faced with some institutional and institutional obstacles that hinder the development of management standards and policy support. Rights protection is not in place.
Not long ago, a number of new occupations were recognized by the relevant departments, and colleges and universities have also included the choice of free occupations such as opening online stores and doing self-media, and included them in the employment statistics of students. For a time, the dongfeng of choosing a new occupation seems to blow through the world of young people. But at the same time, how many young people can be accommodated in various new occupations and whether it can truly solve the employment needs of young people is another question.
On July 8th, the recruitment platform BOSS directly hired the 2020 Professional Employment Competitiveness Report of College Freshmen, which mentioned that only about 0.9% of the 2020 freshmen chose from media bloggers, e-sports divisions, online stores Shopkeepers have recently been included in the employment direction of the "new occupation" category. Most people, even if they have dreams of engaging in unusual new careers, may not have the channel and courage to make such a choice.
He Qiyue expects that these problems will be solved in the future, and more and more people will recognize these new occupations, join them, and then go on together. She said that the young people in the post-90s and post-00s are choosing careers not only to make a living, they also want to work happy, they are fighting for their dreams, "such as pet photographers, it is their happiest to work for pets. thing."
In the face of the interview, Lai Youwei, the vice president of Meituan and the dean of Meituan Research Institute, told the China Youth Daily reporter that the post-80s, post-90s and even post-00s gradually became the main force in the new professional market because of their work Understanding more, and factors such as freedom of time for new careers, high income, and great flexibility also attract young people.
The above new occupation report shows that 55% of new occupation practitioners have a monthly income higher than 5,000 yuan. Specifically, 5.6% of new professional practitioners have a monthly income of more than 25,000 yuan, 6.1% of new professional practitioners have a monthly income of 15,000-25,000 yuan (inclusive), and 12.8% of new professional practitioners have a monthly income. The income is 10,000-15,000 yuan (inclusive). Some of them can not only be self-reliant, but also drive more people to work, injecting new impetus into the development of the industry.
To some extent, it is young people who have created these new occupations. Lai Weiwei believes that these new occupations can also bring more possibilities to their future.
China Youth Daily reporter Zhang Junbin Source: China Youth Daily