The Dubai Shopping Centers Group, in cooperation with the Dubai Festival and Retail Foundation, revealed its promotional campaign for the Dubai Summer Surprises 2020. The summer promotional offer “Shop and Win” was prepared to offer great surprises and prizes worth up to one million dirhams over a period of seven weeks, with a new mechanism from Without contact with digital withdrawals and strict security measures for Dubai residents and visitors.
During the promotion period from July 9 to August 29, every shopper will receive 200 dirhams on the opportunity to participate in the digital draw, as 70 lucky people will have the opportunity to win cash prizes amounting to 300 thousand dirhams, or six entirely new Infiniti Q50 cars.
In addition to the great offers through the shopping centers, the campaign “Shop and Win” during the Dubai Summer Surprises includes the two Eid Al-Adha seasons and the return to schools, to start the promotional offers for Eid Al-Adha from July 19 until the fifth day of the holiday, where 50 people have the opportunity to win cash prizes with a total value of 200 thousand dirhams, while the "Back to School" offer will continue from August 9 to August 29, and 20 lucky winners will win a total of 100 thousand dirhams.
Majid Saif Al Ghurair, Chairman of Dubai Shopping Centers Group, said: “With Dubai returning to its full economic activity, we work in the Dubai Shopping Centers Group and Dubai Festival and Retail Corporation to accelerate the recovery phase of the retail sector. Our long-term strategic partnership with shopping centers helped us design New interactive ways to host the long-awaited Dubai Summer Surprises promotions this year, and we are confident that we have organized a safe experience for consumers to enjoy their summer in Dubai.
“Our strategic partnership with the Dubai malls group is growing stronger year after year, and this partnership has become noticeably stronger during this year, we are working together and working hard to build consumer confidence and reshape the retail sector,” said Ahmed Al Khaja, Executive Director of Dubai Festival and Retail. During campaigns that are more than just promotional offers to attract shoppers, and with digital withdrawals we expect a shift in consumer purchasing behavior, and in the interest of public health and safety we encourage payments without contact, and regular (Covid-19) tests are conducted for retail employees In the malls. ”
Participation centers
The list of participating centers in Dubai mall groupings includes Al Bustan Center, Al Barsha Mall, Al Ghurair Center, Al Arabi Center, Bin Sougat Center, Burjuman, City Center Al Shindagha, City Center Me'aisem, Dubai Outlet Mall, Etihad Mall, Al Waha Center, Times Square Center , Reef Mall, Uptown Mirdif.
70
Lucky winner with cash prizes totaling 300,000 dirhams.
The show has been prepared to offer surprises and prizes over seven weeks.