The plastic diary is changed to "make a holiday diary", and the beauty loan is turned into a "usable loan". Some medicines are the
barbaric growth of the "three no products" beauty and plastic industry, which still needs strict supervision.
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The pursuit of beauty is everyone's right, and there is nothing wrong with it. However, in order to pursue perfection, over-reliance on medical and aesthetic plastic surgery is not only facing high costs, but also a lot of scams: plastic diary fraud, beauty loans into "profit-making loans", medicines are "three no products"... consumer one If you are not careful, you may fall into a "beauty trap".
"The AI face measurement function in the medical beauty app can always detect some problems, and the light from some medical institutions allows people to see their pores in the mirror are thicker than usual. I used to focus on a certain part I’m not very satisfied. The more I go to medical and aesthetic institutions now, the more I feel that something is wrong.” The 24-year-old Beijing white-collar Cui Jing (pseudonym) graduated from the Dance Department of the Central University for Nationalities. She has a good face but has not escaped Over the temptation of plastic surgery.
During college, Cui Jing learned about medical beauty plastic surgery through a medical beauty app, and since then has been out of control. Cui Jing told reporters that every few months, she would choose a plastic surgery institution to inject whitening needles and face-lift needles from the medical beauty app. "When I first came into contact with medical beauty, I only dared to give an injection. Later, I made an "eye synthesis" on the advice of medical staff. Everyone said that my eyes were bigger and more godlike."
However, Cui Jing also confessed to reporters that she is now very distressed and feels "brainwashed" by the medical beauty platform. Now she is facing not only expensive expenses but also her own imperfections.
In fact, some medical beauty platforms use technology, advertisements, plastic diaries, and plastic surgery to change their fate, and "brainwash" some women to induce them to undergo plastic surgery. Behind this, there are also problems such as plastic diary falsification, beauty loans into "usury loans," and medicines as "three no products", and consumers may fall into a "beautiful trap" if they are not careful.
Induce fraud by users while fraud
According to the founder of a medical beauty institution in Beijing, there are a large number of real-life medical beauty diaries and medical beauty institutions in the medical beauty app. When new users rely on the existing medical beauty diary and choose the fancy medical beauty institution to consume, the platform We will collect service fees from it, which is also its main source of income.
"The large amount of real-life notes accumulated and the closed transaction loop of the medical beauty APP just hit the pain points of many users' needs. If it always carries out content marketing based on real-life notes, it is a good thing for users. But because of the current The medical and beauty industry in China is extremely irregular and chaotic. The use of star cases to create gimmicks without permission and the fabrication of false cases by means of puzzles and grafting have produced counterproductive effects, making beauty seekers increasingly cautious. "The founder of the aforementioned medical and aesthetic institutions said.
The reporter learned in the interview that some medical and aesthetic APPs have poorly supervised the content released by the medical institutions on the platform, which has caused false "plastic diaries" to flood the platform, and has even spawned the "plastic diary" and "plastic pictures" fraud industry chain. A reporter searched on an e-commerce platform and found that there were a lot of comparison charts before and after about cosmetic plastic surgery, but many pictures showed signs of being retouched.
In addition, some medical institutions within the platform use cashback methods to induce users to write "positive" diaries. Shanghai consumer Ms. Liu complained to reporters that in March of this year, she bought a 6,000 yuan hot maggie project in a medical institution in an APP and wrote a "beauty diary" to cash back 550 yuan. The next day I went to the institution to do the Ramaji project. After 3 months, it still had little effect, and it was not as good as the platform's publicity.
"So, I recorded my process faithfully in the diary, but the customer service said that the "beauty diary" was only positive and positive, so let me change the comment. If I don't change it, I can't pass it, and I can't cash it back."
The reporter searched on the Sina Black Cat Complaint Platform and found that there are many cases like Ms. Liu complaining that medical institutions borrowed cash back to induce users to write "positive" diaries.
Invisible charges implicit in beauty loan products
Wanting plastic surgery is expensive, and cannot afford so much money at once, which is a problem encountered by many beauty seekers. In this context, some financial institutions have cooperated with the beauty app platform to launch beauty loan products to allow consumers to pay in installments. However, the beauty loan products are hidden in the cat, and contain a variety of invisible charges.
Consumer Ms. Hu complained to reporters that she applied for a 50,000 yuan beauty loan product in a financial institution in May 2018 and paid off in 36 installments. But when she reached the 20th issue, she found that although it was more than 2,000 yuan per month, the principal still owed a lot.
"Later I looked closely at the repayment records and found that not only there are super high interest rates, but also invisible charges such as service fees and insurance fees every month. The service fee and insurance fee for each moonlight are about 600 yuan, adding up the first 20 periods It will be more than 10,000 yuan, and the actual annual interest rate of the loan is much higher than the 8% that the salesman said." Ms. Hu said.
The reporter searched on Sina Complaint Platform and Ju Complaint Platform and found that the annual interest rate of some beauty loans is even higher than the maximum 36% red line prescribed by the state, and has become a "usury loan" product.
Industry "barbarous growth" requires strict supervision
In recent years, the plastic surgery industry has grown "barbarously", but competition is also fierce, and some institutions have left the market without supporting for a few years. According to data from the company's survey, a total of 2,600 medical and aesthetic hospitals closed in 2019, including large and medium-sized medical and aesthetic hospitals. The founder of Yantai Meimei Medical Beauty summarized the institutions that are easy to fail: laymen do medical beauty, doctors who do not understand business entrepreneurship, and medical beauty institutions that ignore safety risks.
"Endangered institutions will inevitably use various means to survive, and they are the black sheep in the industry." Zhang Xi, the founder of a medical and beauty institution in Yantai, told reporters that some medical and beauty institutions stationed on the medical and beauty APP platform are suspected of selling in order to reduce costs. Prohibition of botulinum toxin and other drugs. "For example, botulinum toxin is not ineffective, but it is currently illegal in China."
Recently, the Shanghai Police has conducted in-depth investigations and concentrated crackdown operations in conjunction with the Shanghai Market Supervision, Drug Administration, Health and other departments to destroy two criminal gangs illegally operating smuggling of imported medical and aesthetic products. It is understood that a considerable portion of these illegally smuggled medical and aesthetic products have not been approved for import by the state, and some are even "three no products", the quality of which cannot be guaranteed at all.
In this regard, relevant experts said that no matter whether it is an online platform or an offline medical institution, there are some chaos in the medical beauty industry, which requires the relevant departments to strictly regulate medical beauty related advertisements, beauty loans, and drugs. At the same time, because the medical and aesthetic industry involves many problems, not one department can solve it, it is recommended that multiple departments jointly enforce the law.
Yang Zhaokui Zhou Yi
Yang Zhaokui Zhou Yi