- Sales of holiday notebooks started much earlier this year. Because parents want to floor their children this summer to put them in good conditions for the start of the school year.
- Some school support organizations are also seeing enrollment progress.
Between the afternoons at the beach and the barbecue evenings, there is no way to cut it. It will take a few hours of work. Because after two months of confinement and distance learning, and a very partial resumption of class, many students have fallen behind in their learning. And parents, who have been at the forefront of school at home, are well aware of this. Suddenly, as of deconfinement, May 11, they rushed to bookstores to buy vacation homework for their children, as noted by Quentin Gauthier, marketing director of Nathan Jeunesse editions. “Usually the peak sales are in mid-July. But this year, the parents anticipated their purchases because they wanted to have teaching materials available so that their children could start their revisions as soon as possible. ”
Besides, all publishers post sales records. At Nathan Jeunesse, + 60% in May-June compared to the same period in 2019. “Since May, we have doubled our sales compared to last year. We feel the real impact of "learning vacations", "also says Rachel Duc, extracurricular director of Hatier Jeunesse. “We are seeing a 40% increase in sales on these products in May-June compared to the same period last year. And even a 50% increase in sales on our flagship Passeport collection . There is a real demand from parents, ”said Nathalie Pujo, deputy director general of Hachette education.
"Some parents do not hesitate to buy several for each child"
This surge in sales benefits all levels, "with a particularly strong push for notebooks dedicated to kindergarten and elementary students, especially to prepare entry into CP and 6th", notes Quentin Gauthier. In primary school, all-in-one notebooks, multi-material, are the most purchased. The middle school students favor the notebooks devoted to French and math. “And some parents do not hesitate to buy several for each child. Including notebooks on languages, "says Nathalie Pujo.
And if a lot of publishers offer digital versions, parents love the good old paper notebooks. "They feel the need to get their children off the screens and want them to focus on written work," analyzes Nathalie Pujo. It remains to be seen whether the children will play the game and follow through with their holiday homework books. "Parents will be more vigilant this year and encourage their children to finish them," says Rachel Duc. “The middle school students are aware that they have not studied the whole program. They will be more motivated this summer, ”adds Nathalie Pujo. “On average, 70% of the pages of a holiday notebook are filled. The goal is not necessarily to finish them at all costs, ”said Quentin Gauthier.
Support courses that fill up by the end of August
To make their children dry, other parents have a more radical strategy: enroll them in a tutoring course. At Acadomia, if demand was weak in July, we are already recording a 15% increase in registrations for internships for the last two weeks of August compared to last year. “Usually, the request concerns students who are going to enter an exam year. But there, it concerns all levels, “we explain in this actor of tutoring. At Maxicours, which offers online tutoring from CP to 12th grade in the form of an annual or monthly subscription, demand is also stronger: "Subscriptions increased by 40% in June 2020 versus June 2019. A demand that brings more on primary than secondary level. Knowing that from college, users ask us more for support in scientific disciplines, ”observes Mélanie Seynat, marketing manager. And the trend could continue, as predicted by Xerfi. In a study published on May 27, 2020, he indicated that tutoring "will benefit from the need to compensate for the delay accumulated by students".
As for families who cannot afford a private provider, they can turn to the Ministry of Education, which this year has expanded its offer of refresher courses at the end of the summer holidays. What prepare the children for a return which will necessarily be demanding.
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