The organizers of the Ingase exhibition of Van Gogh's work in Toronto, devised an idea to reconcile the artistic activities with the pandemic of "Covid-19", which is to limit the attendance of the visitors to the cars by using the "Drive in" method used in cinema, an idea adopted for the first time globally in the field of exhibitions. Fine Art.
This exhibition was supposed to open in early May in the Canadian city, but the Coved-19 pandemic prompted organizers to postpone the appointment and search for alternatives to establish this artistic activity.
"Because of the pandemic, we had to think creatively," said Curry Ross, one of the exhibition's organizers.
"Van Gogh Immersive" exhibition was already launched this week at a time when the restrictions of domestic stone restrictions are gradually being lifted in Toronto, Canada's largest city.
The exhibition was divided into two halls, one of which is dedicated to those who prefer to see the exhibits on foot, and parking spaces have been identified on its floor in compliance with the principle of physical spacing, and the second is for cars.
The car park can accommodate about 10 vehicles parked by owners at points designated by the organizers.
Engines should be turned off during the accompanying music. The height of the works on display has been reduced to enable "deemed" visitors to view them through the front windows of their cars.
For 35 minutes, the visitor indulges in Van Gogh's world as he sits on the wheel of his car, holding his mobile phone to take pictures or his children sitting on his lap.
Jessica Conte, for example, came with her family to attend the exhibition's opening on Friday morning, to celebrate her sister's birthday. "It is an immersion experience that cannot be tested in any traditional theater," said the 17-year-old. I really liked it even if we could not walk between the works on offer. ”
On the other side of the hall, Patrick Corcoran, 52, tested this experience in his Plymouth, which was popular in the 1950s.
He said: «Just enjoying artwork while you are in your car is comfortable. It is also a safe way in light of everything that happens in the world due to the Corona virus. ”
We return when the opportunity arises
Although Corey Ross was happy with the success of the exhibition idea, he only saw the phenomenon as circumstantial.
He said, "I think we will return, when we have the opportunity, to live the works of art the way we like, that is, in a collective framework in which we can talk to people and meet people we do not know."
One of the organizers: Because of the pandemic, we had to think creatively.
Engines should be turned off during the accompanying music.