How was the Internet used for the election of the Governor of Tokyo?

How was the Internet used for the election of the Governor of Tokyo? July 5, 23:49

In the Tokyo Governor's election this time, in order to prevent the spread of the new coronavirus infection, the candidate will not take notice of the speech on the street in advance, while utilizing the Internet SNS and online conference more than ever. The movement to do so was conspicuous, and a new form of election campaign was developed.

The meeting is "remote"

The online conferencing service, which is often used at schools and workplaces in various places to prevent the spread of the new coronavirus, was also used notably at the Governor's election this time.

Of these, Yuriko Koike will hold an online meeting with 10 female college students during the election period and will talk about policies for women's success, such as increasing the number of childcare leave taken by answering questions from college students. did.

Kenji Utsunomiya also had an online conversation with a representative of an organization that supports people who are in financial distress due to the effects of the new coronavirus, etc., and himself through dialogue, such as "The government should strengthen support for housing". Appealed the claim of.

Utilize SNS and videos to spread complaints

In conventional street speeches, in order to avoid the so-called "3 crowd" where people are crowded, it is often the case that the holding time and place are not announced in advance, and each candidate uses SNS and videos to spread the appeal. I worked on it.

In particular, Mr. Koike, who declared that he would not give a public address, made a video instead of making a policy appeal to each of the 62 municipalities in Tokyo and made it available on YouTube. We responded to questions and introduced pet dogs to appeal to the measures against corona and personality.

Aiming to enter the trend

With regard to SNS, this time the efforts to aim for "trend" of Twitter were conspicuous with impressive keywords.

Twitter has a function to display the topic that is attracting attention at that time as a "trend", and when it enters the trend, it will be seen by more people. An executive from one camp said, "When you "trend", you're more than quintupling the number of views you've posted," which is an important way to reach out to non-traditional supporters.

Also this time, the main candidates will post on Twitter with keywords such as “# Submit to Yuriko Koike” or “Fill Twitter with Taro Yamamoto!!” , I was advancing activities aiming to enter the trend by calling on supporters all over the country and asking celebrities with many SNS followers for cooperation.

Professor Seiko Kiyohara of Meiji University, who is familiar with online election campaigns, commented on the use of the Internet for the election of the governor of Tokyo, saying, ``Candidates use multiple social media differently and talk using a video conference system, It has become more important to communicate with voters instead of passing it. It is of great significance for voters to reach out to candidates and to deepen their understanding of the policy.”
On the other hand, regarding the movement aimed at entering the trend of SNS, "It is understandable that it is important for candidates to know their names, but it can be understood, but this alone does not deepen the policy discussion, so a separate media discussion It is necessary to increase the opportunities for meetings and so on."