[Commentary] Jiao Shaohua, 27, graduated from Henan University of Technology. Because of his passion for playing basketball and sneaker culture, he opened a shoe repairing shop near Zhengzhou University Town two years ago. Now he has repaired more than 5,000 pairs of sneakers and earned a monthly income of more than 20,000 yuan (RMB).
On the afternoon of July 4, the reporter saw in Jiao Shaohua's tens of square meters store that shoe repair accessories and shoe repair network live broadcast stations were distributed in an orderly manner. He and his apprentices were meticulously changing the color and color of the shoes.
[Same period] (Jiao Shaohua) Our price-performance ratio is okay, like changing a pair of soles, it is one or two hundred dollars, you compare to buy a new pair of at least one or two thousand. (Currently) there are more than 5,000 pairs of shoes repaired, and then an average of more than 200 pairs per month. Most of my clients are from schools. There are six colleges and universities in the neighborhood. If you are online, you will use some short video platforms. Now you have a lot of online orders. In terms of income, if repaired (per month), you can earn more than 20,000 yuan.
[Commentary] Jiao Shaohua introduced that he loved basketball from an early age and joined the school basketball team when he was in college. He knows the structure and configuration of each shoe, and also likes to do it from an early age, so he engaged in the shoe care industry.
[Same period] (Jiao Shaohua) When I graduated and had no money at the time, I found a place where I didn’t need money and worked for others for free. I polished and washed shoes every day. Later, I went to Liaoning to study some air cushion repair projects. Then I went to Shenyang and visited many shoe repair masters. Because the leather market in the northeast is a little more developed, including some shoe materials, I will go to the field visit. Finally, I went to Shanghai, the company is also a chemical plant, but its chemical materials are imported, and the stability is stronger. Since I want to be a professional, I must look for the best chemical materials.
[Commentary] Jiao Shaohua told reporters that his clients are mainly divided into two types: basketball combat type and sneaker collection. Actual customers repair shoe soles and air cushions. Collect customers to do care and renovation. Almost all the sneakers he repaired have a moving story.
[Same period] (Jiao Shaohua) Worn shoes, although they are old, but it has a certain meaning in the back, for example, I won the championship in that game, although these shoes are very worn, but I want to keep a memorial It, so I want to fix it and store it. There is also a gift from his father, and a gift from his girlfriend, all of which have a certain meaning behind it. What we repaired is not a sneaker, but a story.
【Explanation】 Now, Jiao Shaohua attracts apprentices with his excellent shoe repair technology. In the future, he hopes to take a professional route, seek a short video team, and stay online. Offline, we seek partners to be direct stores to provide services for more shoe lovers.
Reporter Li Chaoqing from Henan
Editor in charge: [Lu Yan]