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African-American businesswoman Bozoma Saint John has been hired by online streaming giant Netflix to lead her international marketing area, amid a movement against racism and discrimination that is rocking the United States.

Saint John , who previously worked for companies like Uber and Apple Music , announced on his Twitter account on Tuesday that his fight to promote black women in companies "took on another dimension." "I'm so honored, enthusiastic and ready !!! Come on Netflix !!!" , wrote.

The subscription video platform has created a Black Lives Matter section - " Black Lives Matter, " a reference slogan in current anti-racist protests - where users can find around 50 films and series about racial injustice and "the experience black in America. "

"Stories like (the documentary) '13th' by Ava DuVernay and 'The Racial Wage Gap' from (the documentary series) 'In a nutshell' show how systemic racism in the United States has created a centuries-old financial gap between black families and whites, "the group said in a statement Tuesday.

He also announced an initial donation of $ 100 million to "financial institutions and organizations that directly support black communities" in the country.

Since the death of George Floyd , a black man killed by suffocation at the hands of a white policeman in late May, the country has been shocked by a large mobilization, in the streets and on social media, against police violence and the institutionalized racism.

According to the criteria of The Trust Project

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  • Netflix
  • Racism
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