Lidl has launched a pair of sneakers that tear off like hotcakes. - Rodrigo Jimenez / EFE / SIPA

After the riot for the PS4, make way for the runaway around a pair of sneakers. As BFMTV reports, on July 4, the Belgian brands of Lidl will put on sale a line of clothing and accessories in the colors of the brand, at very affordable prices, 12.99 euros for sneakers, 3.99 euros for sandals.

Lidl is releasing a Lidl branded collection, and frankly those who bought too large Evian t-shirts from Rad, I don't want to hear anything.

- Guillaume (@MVCDLM) July 1, 2020

Nothing very extraordinary so far, except that these pieces, already on sale last April, are particularly popular with buyers. Unavailable in stores for several months, some pairs are now snapping up several hundred euros on the Internet, like this pair on eBay which today reaches 755 euros.

The marriage of luxury and pop culture

How to explain such a success of an ordinary Lidl basketball? The frequent recovery of popular culture by the luxury and fashion sectors. We think in particular of the famous Balenciaga bag and its disturbing resemblance to the Ikea bag, or even the overpriced compensated Crocs, Balenciaga too.

As for Lidl, the Huffington Post notes that in the Netherlands, the collection has been on sale for several years, and is experiencing a similar hype, worn in particular by fashionistas during Fashion Week. Socks married to sneakers for more than 700 euros… Balenciaga logo.

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FRONTROW! @lidlnederland 📸@sabrina.meijer #lidlfashion

A post shared by Amsterdam Fashion Week (@amsterdamfashionweek) on Sep 9, 2018 at 7:32 am PDT

Inevitably, it makes you want. But bad news for the French and French, a priori the Lidl capsule collection will not be marketed in France. If the tap flickers, you will have to let go of your ELP.


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