China News Service Client Beijing, July 1 (Yuan Xiuyue) A sudden epidemic disrupted the established trajectory in 2020. Looking back at the film and television dramas in the first half of the year, changes and challenges have become high-frequency words.
TV dramas have ushered in new changes. In the first quarter, the ratings of satellite TV rose sharply. The film industry is facing challenges, many blockbuster films have been postponed, movie theaters have closed, and online movies have bucked the trend.
"New World" poster
"Anjia" set a record for the first half of the ratings
Many dramas go high and low
A "Qing Yu Nian" painted a perfect ending for 2019, and also made a good start for 2020. In January, a number of TV series such as "New World", "Next Stop is Happiness" and "Unparalleled Pride" were broadcast on TV, and the ratings were good.
In February, affected by the epidemic, many viewers returned to the big TV screen to chase dramas, and TV ratings increased substantially. According to the "China Audiovisual Big Data" (CVB) statistics, the average daily viewing time for households in the first quarter of 2020 increased by half an hour. Among them, the ratings of 15 prime-time TV series exceeded 1%. After entering the second quarter, the ratings have dropped.
"Home" poster
Among them, the highest rating is "Anjia" starring Sun Li and Luo Jin. The highest rating of a single episode broke 4%, setting a new high in the first half of the TV series. Although it is a remake drama, the drama has been localized in the story structure and character setting. In addition to presenting the work of real estate agents, many social topics were introduced in the play, which caused extensive discussion.
The ratings of "Elite Lawyer", "If You Can Turn Back" and "Perfect Relationship" are also good, but they are faced with the dilemma of "calling for a seat and not applauding", and the Douban score does not exceed 6 points.
"Qing Ping Le" poster
In the first half of the year, there were several major dramas, including "New World" starring Sun Honglei and Zhang Luyi, "Qing Ping Le" and "Hunting Fox" by Wang Kai, and "Trident" starring Chen Jianbin, Dong Yong and Hao Ping.
The production team and the cast of these dramas are not bad, and they all caused a craze for chasing dramas. But unfortunately, in the end, they all fell into the curse of "half of good drama", and Douban scored frequently. "New World" fell from 8.2 points to 5.7 points, "Qing Ping Le" fell from 7.8 points to 6.5 points, "Hunting Fox" fell from 8.0 points to 7.1 points, and "Trident" fell from 8.3 points to 7.7 points.
"Hunting Fox" poster
Behind this is the "old problem" of domestic dramas. The plot is flooded, the rhythm is slow, and the plot is protracted. It seems that good directors and good screenwriters are more rare than good actors.
In addition, this year's rural theme dramas also ushered in a small peak, "The most beautiful village" "flowers and leafs" "one can't be less" "our place where the dream begins" "green water and green mountains with a smile" and other TV shows The rates are in the forefront.
"Trident" poster
"Hidden Corner" fire
Online dramas show a trend of quality
From "Bai Ye Chasing the Murder", "Unintentional Master" and "Yanxi Raiders" to "Chen Qingling" and "Chang'an Twelve Hours"... In recent years, online dramas are becoming more and more influential. In the first half of 2020, the advantages and characteristics of online dramas have further emerged.
In terms of length, short plays are increasingly popular. "I am Yu Huan Shui", "10 Days Game" and "The Hidden Corner" are all 12 episodes, "Longling Labyrinth", "I don't want to be friends with you", "Rumored Chen Qianqian" are all around 20 episodes, " Sideburns are not Begonia Red, "blame you for being too beautiful", "under the brocade", more than 30 episodes.
"I am Yu Huan Shui" poster
Themes are also relatively rich. In addition to the three major types of youth, suspense, and grave robbing, there are also realistic themed dramas that represent a mid-life crisis, agent workplace dramas, costume light comedies, and period dramas.
The overall quality of online dramas has improved, and the quality of products has shown a general trend. The above-mentioned online drama Douban scores are above 7 points, the highest is "The Secret Corner", reaching 8.9 points. Some netizens commented that many of the online drama's photography, narrative techniques, and service channels all have a film texture. Due to space limitations and the different tastes of the online generation audience, the rhythm of online dramas is also relatively compact. For example, "The Hidden Corner" also breaks the method of diversity by time, and manages with the climax of the plot, full of suspense.
"The Secret Corner" poster
The play was created by the original cast of the online drama "The Crime of Undocumentedness". Qin Hao, Wang Jingchun, Zhang Songwen, Liu Lin and other talents were cast. The story is beyond mystery, and it also takes care of the psychological problems of young people in their growth.
Behind the hot Internet drama is the reshuffle of the film and television industry. Some new and non-traditional small and medium-sized film and television companies are emerging, such as Wannian Film Industry behind "The Secret Corner" and the five-element culture behind "Ten Day Games". Stellar Gravity Behind Blame You for Being Beautiful, as well as Xin Peng Media, Blank Movies, and Deep Blue Movies.
"Rumored Chen Qianqian" Poster
Multiple blockbuster delays
The film industry suffered a setback
Affected by the epidemic, all Chinese New Year movies including "Chinatown Detective 3" and "Championship" have been withdrawn since January 23. The cinema closed, and cinemas in the first half of the year were temporarily closed.
Among the films released, the top box office titles were "Pampering", "Ye Wen 4: The Ending", "Manslaughter", "I Sacrifice for You" and "Transformed Agent". According to data from Cat's Eye Professional Edition, as of June 29, the total box office of domestic movies reached 2.2 billion yuan in 2020.
The film industry suffered a severe setback. In the first quarter of this year, many listed companies such as Beijing Culture, Huayi Brothers, Wanda Film and others were in a state of loss, and a large number of film and television companies went bankrupt. Many film and television practitioners faced unemployment.
Poster of Detective Chinatown 3
The epidemic also has a huge impact on the overseas film industry. The Oscar award ceremony was postponed, and the release dates of many Hollywood blockbusters such as "Mulan", "Creed", "007: No Time to Die", "Black Widow" and "Wonder Woman" were also pushed. Push again.
Some movies have begun to try a new distribution method-network broadcast. For example, "囧妈" directed by Xu Zheng collaborated with ByteDance and premiered online for free. The movie "Fat Dragon Crossing the River" starring Donnie Yen and Wang Jing also cooperated with the video website for paid play. In addition, the Disney musical "Hamilton", the Warner movie "Scooby Dogs", and the Paramount comedy "Love Birds" were all screened online.
"Mulan" poster
Online movies go up against the trend
"Qi Men Dun Jia" Sets Box Office Record
In this context, online movies have also ushered in new development opportunities. According to the Tencent video, iQiyi, and Youku online movie box office list released by Cat's Eye Professional Edition, in the first half of this year, more than 30 online movies had a box office of more than 10 million yuan. Among them, "Qi Men Dun Jia" topped the list, with a box office of more than 56 million yuan, breaking the record of online movie box office, and the box office of "Ghost Story: Human Love" also exceeded 42 million yuan.
In the past, online movies always gave the impression of "produce roughness, similar themes, and rub the ball". With the development of the industry, online movies have gradually moved from barbaric growth to "reduction in quality".
"Qi Men Dun Jia" broke the box office record
In October last year, the "Internet Movie" was officially renamed to "Internet Movie", which was not only recognized by the industry, but also required for its content. In the first half of the year, many well-known actors entered the online movies, such as Yu Zhen and Pan Changjiang in Forensic Song Ci, Luo Jialiang in Giant Crocodile Island, and Chen Xingxu, Li Kaixin, and Yuanhua in The Ghost Story: Human Love.
Poster of "Ghost Story: Human Love"
However, there is still much room for improvement in the quality of online movies, the highest box office "Qi Men Dun Jia" Douban scored 5.5 points, "Ghost Story: Human Love" was 4.9 points, most online movies are below the pass line.
In the short term, due to the epidemic, the audience and practitioners who come into contact with online movies may increase. But in the long run, the content is still the first, and the transformation of online movies also needs to break from within. (Finish)