Télé Loisirs magazine innovates by creating a Télé Loisirs Pass. For a small sum of money, partly donated to associations, and their participation in a game, readers can try to gain a unique experience like visiting the studios of a series or behind the scenes of Roland Garros.

If you dream of visiting the studios of your favorite soap, going behind the scenes of Roland Garros with Nelson Monfort or taking singing lessons with Chimène Badi, or soon to do radio with Philippe Vandel, it's now possible thanks to a brand new concept: the Leisure TV Pass.

Play for an unusual experience

"To play, the participant chooses the experience that makes him dream and then plays a very simple mini-game where he tries to make the highest score. He validates his participation with the payment of an amount of his choice which can be a few euros. Whoever has the highest score wins and can have this extraordinary experience ", explains Thierry Masclot, the editor in chief of the Prisma Media TV newsroom, who owns Télé Loisirs. 

"He can bet at least the sum of five euros. But he can bet more. And the sum collected during these experiences is donated in part to associations chosen with the personalities", specifies Thierry Masclot. Whether you decide to give five euros or 50 euros will not change your chances of winning.

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"Create a much stronger link with our audiences and communities"

For Télé Loisirs, this pass is also a way to create a new link with its readers and those who come to its site. "Today in the Télé Loisirs strategy, we consider that we are addressing communities of enthusiasts, and that we want to live our passions with them and this, beyond the screens, so in real life", explains Thierry Masclot.

"When you are a fan of a program or a personality, you want to go behind the scenes, you want to go out there, chat with the actors and that's the meaning of our approach," he says. It is also a way to "build loyalty" and "create a much stronger link with our audiences and communities", underlines the editor.

"By sharing these passions, we are together in the big family of fans of a program, a sport, a show and we can imagine many things." Nowadays, all media seek to create a unique experience for their audience. This pass is therefore a way to retain users but also, for Télé Loisirs, to create a new source of income.