- After the Facebook walls, it is now in Instagram story that we wish ourselves a happy birthday.
- If your friends aren't celebrating yours in public, it can be annoying, but it's not necessarily a bad thing.
- 20 Minutes asked Thu Trinh-Bouvier, expert in digital communication, where this new fashion of social networks came from.
How old were you the last time you received a birthday card? Remember, there was the choice of his finest pen, the care of delicate writing and the impatience of knowing if the mail would arrive on time. Now, we take the time to find the right gif, the care of choosing the best emojis, and we impatiently wait to have the network so that the message arrives on time. And no, it is not necessarily a bad thing.
Over the years, our birthday interactions have evolved. But if, remember, you wanted to celebrate the birthday of all your Facebook contacts barely ten years ago. You could be satisfied with an "HBD" for your classmates or a "Happy Birthday Patrick" for this high school teacher whom you had not seen in years. Since then, sweet words on the occasion of your birthday have slipped from the Facebook wall to Instagram stories.
Celebrate for better display
Breaking the ice now, just because you don't send a birthday card to your loved ones every year doesn't mean you are an outrageous friend. On the contrary, we have been seeing for some time a growing trend on Instagram: that of making montages published as a story. And it takes time! You have to sort your photos, select the perfect music, write the nice message that goes with it…
“The fact of spending time there shows the implication that one can have in relation to a person. Because between sending a short text message and doing all the editing work, it requires an additional level of involvement, ”analyzes Thu Trinh-Bouvier, expert in digital communication, and author of Parlez-vous Pic speech? - The new language of the Y and Z generations . Ultimately, the more time you spend on your story, the greater your proof of friendship.
All without any ulterior motives? "When it's public, there is a staging aspect inherent in social networks," explains Thu Trinh-Bouvier. After posting your dream vacation and sumptuous romantic dinner, you now have to show how great your group of friends is. “Sociability is one of the clichés of dream life. This is where there is social pressure. You have to have lots of friends and we are proud to display it. "
Vexation (nf): Injury, rustling of self-esteem
Those who wish the birthdays of their loved ones on Instagram forget an important detail: their other friends. By displaying your relationships in public, you take the risk of offending those who were not entitled to them, and you come back tirelessly to the # 1 problem of social networks: permanent comparison.
To work on yourself and have a more distant view of things, you have to take a step back. Who are these people to whom you have an ounce of jealousy, and are they really close to you? For the expert in digital communication, “annoyances are created rather towards people whom we know less and for whom we tend to make this comparison game. »Your old high school crush did not wish you your birthday in Instagram story but your best friend called you at midnight on D-Day? This is a pretty good sign because it is “all these little subtleties that can show the real link of proximity. "
Today, we wish the birthday of his friends on Instagram. But tomorrow, where should we show up? Perhaps on TikTok, the ogre of social networks that is growing faster and faster, where you can dance and sing whenever the opportunity is right. Or maybe even in a private message, but in another form, that of the voice. “Right now, there is a growth in the vocal to wish each other birthdays. There is emotion, it is considered less ambiguous than a text with emojis which can lend to interpretation ”, observes Thu Trinh-Bouvier. And in addition, we can sing "Happy Birthday", without forgetting the false notes that go with it. Can not wait for next year !
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